FURTHER Alternative
FURTHER vs ActiveDEMAND: A FURTHER Review
Create Connections. Convert Conversations. Grow Communities
ActiveDEMAND gives you direct access to understand how you can best serve your audience and answer their questions as they begin their journey with you. You’ll have full control over every community’s webchat workflows and true data attribution is passed to your CRM and follow-up engagement options.
Commonalities and Differentiators
FURTHER and ActiveDEMAND Website Chat Virtual Assistant are chat-based interfaces well suited for lead generation and sales assistance for Senior Living operators. Each offers advanced features like visitor tracking, AI chatbot integration, text/email follow-up, reporting, and CRM integration.
However, a closer look reveals some important differences that can significantly impact your choice depending on your business needs.
Pricing and Basis of Comparison
 |  | |
|---|---|---|
| Pricing | Community Connect package $200/mth OR Included FREE with Community Marketer package | Not publicly available |
| Number of Users | Unlimited | Not publicly available |
| Free Trial Available | 2-week trial | Call for trial |
Try the ActiveDEMAND Webchat Demo
Not every business can have a human available 24/7, but your customers may reach out at any time. A Website Chat Virtual Assistant fills the gap by providing round-the-clock support, handling queries, and directing customers to appropriate resources. They enhance customer experience and ensure prompt assistance while gathering important data to pass on to sales teams.
Key Capabilities of ActiveDEMAND
1. Full Control of Workflow
You have complete control of the conversation to tailor it to your unique sales process. Plus you can deploy specific chat solutions on different pages. Using ActiveDEMAND templates, powerful Workflow Builder and chat configuration, YOU control the dialog flow, calls to action, and follow-up engagement options.
2. True First Touch Attribution
ActiveDEMAND’s Collective Data Attribution Model means the CRM receives the real customer journey attribution from first touch to tour booking and move-in. Full chat transcripts and form data are passed to the CRM so Sales Consultants have all the information at their fingertips.
3. Collective Data Attribution
Senior care decisions involve more than the prospective resident. Only ActiveDEMAND tracks the REAL collective buyer’s journey from prospects AND their influencers – from first touch to the prospect’s move-in.
4. AI Integration
ActiveDEMAND has AI integrated throughout the platform to assist users in content generation, drive webchat conversations, and chose the right message, for the right individual, at the right time.
5. Book Tours and Appointments
ActiveDEMAND’s integrated appointment scheduler allows interested prospects to book tours directly from the chat session. No need to redirect to other pages or change communication channels.
6. Direct Sales Engagement
Connect with a Sales Counselor in real-time. A web chat conversation can send a text link to a team member, allowing them to engage with the prospect in chat directly from their mobile phone.
Detailed Comparison
Full Control of Workflow
The ActiveDEMAND Advantage:
ActiveDEMAND will consult with you to understand your web chat flow, need-based branches, and desired call-to-actions, and implement what you ask. ActiveDEMAND gives you complete control over your workflow, allowing you to make changes whenever you need—whether it’s tweaking wording, adjusting decision branches, updating calls to action, and more. While your ActiveDEMAND customer success consultant is always ready to assist, you have the freedom to make these changes yourself, on your timeline.
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What FURTHER Offers:
FURTHER will consult with you to understand your web chat flow, need-based branches, and desired call-to-actions, and implement what you ask based on their timeline.
True First Touch Attribution
The ActiveDEMAND Advantage:
ActiveDEMAND’s Collective Data Attribution Model means the CRM receives the real customer journey attribution from the first touch to tour booking and move-in. Full customer journey attribution is tracked from how a prospect found your website to their first engagement, including chat transcripts and form data, which is passed to the CRM. This ensures sales consultants know which PPC ad, keyword search, or referral site initiated the web chat session.
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What FURTHER Offers:
FURTHER updates the CRM with the first time a prospect engages with the webchat interface. However, it is important to differentiate between first touch (what led a prospect to the website) and first conversion (what a prospect first engaged with).
Collective Data Attribution
The ActiveDEMAND Advantage:
ActiveDEMAND is a full Customer Data Platform, which tracks multi-channel, multi-contact, multi-touch activity for anonymous and known visitors. ActiveDEMAND knows if a prospect is new, a returning visitor, or an influencer with a relationship to another contact – and where they are in their buyer’s journey. This enables accurate, collective data attribution and improves chat flow decisions.
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What FURTHER Offers:
FURTHER has access to browser session data and captures data related to the existing chat.
AI Integration
The ActiveDEMAND Advantage:
Community Connect provides AI integration throughout to engage families the moment they visit your website with real-time conversations that guide, qualify, and convert. Marketers can leverage AI features to intelligently engage prospects with tailored conversations, AI-driven real-time content, and seamless follow-up.
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What FURTHER Offers:
FURTHER provides several AI powered sales assistants that work together to automate conversations with senior living prospects, where ActiveDEMAND provides a full engagement platform that allows users to leverage automation and AI features as they choose.
Book Tours and Appointments
The ActiveDEMAND Advantage:
ActiveDEMAND has a full-featured, integrated appointment scheduler system allowing operators to book tours or sales counselor appointments directly from the chat interface. By leveraging known contact information, you can improve the chat experience and reduce friction.
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What FURTHER Offers:
FURTHER can capture the contact information needed to book an appointment and notify the community to reach out and arrange for a tour.
Direct Sales Engagement
The ActiveDEMAND Advantage:
ActiveDEMAND supports multiple chat engagement options including live chat, call tracking and SMS/text integrations. Prospects can start a self-directed or AI chatbot conversation, with the option to connect with a live sales counselor. The ActiveDEMAND platform will send a text link to a counselor’s mobile, where they can engage with the prospect live on chat, text or call directly. ActiveDEMAND includes a full suite of sales enablement features like personal video and email templates and much more.
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What FURTHER Offers:
FURTHER allows moving the chat conversation to text messaging. When a prospect exits the chat, they can continue the conversation through their texting app. However, if the sales counselor isn’t using a call tracking system, the follow-up conversation won’t be tracked and captured.
Feature Comparison Recap
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