ActiveDEMAND offers native integration with the Roobrik Engagement Platform. Roobrik combines decision science, user-friendly technology and a heavy dose of compassion to quickly match care needs with senior care options.
Combining Roobrik with ActiveDEMAND enables senior care marketing professionals to tailor more personalized messaging to prospects, get more comprehensive data on user journeys, correctly attribute move-ins to the marketing channel that helped, and perform more effective marketing.
Marketing for Multiple Communities
Senior care marketing groups that market for multiple communities will appreciate how easy ActiveDEMAND makes it to market across them all: applying appropriate branding for each community but enabling campaign templating and re-use. And because ActiveDEMAND integrates with Roobrik, community preferences indicated in Roobrik can be used to guide the user to the correct local community.
Closing the User Journey Loop with CRM
When you combine ActiveDEMAND, Roobrik, and a CRM, you’re able to fully visualize the buyer journey and make it immediately actionable for marketing, sales, and senior leadership. Roobrik provides opt-in conversion details to pass from marketing to sales, while ActiveDEMAND adds the details: how the user got to the website, what pages they browsed, and many more user signals. The CRM helps track the buyer’s journey through sales as well as providing feedback to marketing on how leads are converting.
Defining Behavioral Segments Is Easy with Rich Data
With ActiveDEMAND segment builder and a powerful query engine, you can quickly define behavioral segments, adapt the segments, and reuse your work.