Digital Marketing Campaigns
Impactful Marketing Campaigns for Superior Engagement and Results
Experience the power of streamlined marketing automation with our all-in-one platform, designed specifically for senior living.
Explore the benefits of managing all your campaigns—email newsletters, drip marketing, event promotions, and more—from a single, comprehensive solution.
See how to enhance engagement, improve conversion rates, and achieve better results with our impactful multi-channel marketing campaigns.
Marketing Campaign Management: Create, Promote, Track, and Analyze Marketing Campaigns in One Place
The Main Benefits
Save Time and Reduce Complexity
Efficiently manage all your marketing campaigns—email newsletters, drip email campaigns, event promotions, and more—from a single, comprehensive platform. This all-in-one solution saves time and reduces complexity, streamlining your workflow and enabling more efficient marketing operations.
Increase Engagement and Drive Conversions
Deliver targeted and personalized campaigns to potential residents and their families using dynamic content and stage-specific ads. With marketing campaign optimization, refine your approach based on real-time feedback, ensuring your messages are relevant and effective in increasing engagement and conversion rates.
Optimize with Actionable Insights
Leverage real-time campaign performance tracking and in-depth reporting tools to gain actionable insights into your campaign effectiveness. Measure marketing goals accurately and enable data-driven decision-making to optimize strategies and enhance overall campaign effectiveness.
Simplify Webinar and Event Management
Automate promotion, RSVPs, reminders, and follow-ups for webinars and events with cloneable campaigns. Trigger-based campaigns can automatically send reminders and follow-ups based on user engagement, reducing administrative workload, ensuring consistency, and enhancing the management of multiple webinars or event series, catering to diverse audience needs with greater efficiency.
Improve Ad Relevance and Efficiency
Use automated segmentation to target ads based on the buyer’s journey. Automate audience updates across platforms like Facebook, Google Ads, and AdRoll to ensure your ads stay relevant, avoid targeting converted individuals, reduce unnecessary ad spend, and improve the effectiveness of your retargeting efforts.
Align Sales and Marketing Teams with CRM Integration
Easily create powerful nurture campaigns that Sales Counselors can seamlessly add prospects to directly from the CRM interface. This integration between sales and marketing enhances communication, improves lead nurturing, and drives more conversions by leveraging the full potential of both teams’ members working together.
All-in-One Platform for Scalable Marketing Campaign Management
Manage campaigns—newsletters, drip campaigns, event promotions, and more—from one place. Enhance outreach with buyer’s journey management, automatically segmenting and targeting ads based on prospect journey stages. Deliver timely, relevant messages to potential residents and their families, increasing engagement and conversion rates.
Comprehensive Tracking and In-Depth Reporting
Gain actionable insights with tailored tracking and reporting tools. Utilize email drip campaign best practices to monitor drip marketing campaign performance in real-time, analyze email opens, clicks, and conversions, and measure marketing goals. Our Collective Buyers’ Journey Attribution™ model tracks all touch-points of prospects and caregivers, helping you understand what drives move-ins.
Clone and Customize with Flexibility
Easily clone elements from emails to landing pages to campaigns across accounts, or build templates that can be added to any account with our marketing solutions. This feature provides tons of flexibility, reducing the time needed to recreate materials, ensuring consistency, and allowing for efficient management and deployment of marketing assets across different accounts.
Personalized Dynamic Content
Elevate your marketing with dynamic content tailored to the unique needs of senior living prospects and their families. Personalize emails and email sequences, images, and more based on recipient data to ensure timely, relevant messages. Craft highly personalized emails with dynamic content that adapts to preferences, behaviors, and demographics, including images that change based on geo-location or user behavior.
Webinar/Event Promotion and Management
Automate promotion, RSVPs, and reminders to reduce admin work and ensure consistency. Use the customizable ‘webinar-in-a-box’ for promotions, RSVP confirmations, reminders, surveys, and recording links. Clone campaigns for consistent and efficient replication across accounts. Additionally, ActiveDEMAND supports multi-webinar setups, allowing you to schedule series or multiple time slots to meet diverse audience needs.
Automated Remarketing List Management
Level-up your ad retargeting with automated behavioral segmentation, delivering stage-specific ads based on prospects’ journey stages. ActiveDEMAND provides comprehensive contact and list management with a full activity history, enabling precise audience list creation. Automate Facebook Custom Audiences, Google Ads customer match audiences, and tailor AdRoll campaigns to avoid targeting converted individuals.
Start Creating Streamlined Marketing Campaigns Today
See how our all-in-one platform can streamline your campaigns, enhance engagement, and drive better results.