Content Management Hub
Connect Your Content Marketing Strategy with Measurable Outcomes
Centralize and streamline your content to increase prospect engagement. Get direct access to understand how you can best serve your audience and answer their questions as they begin their journey with you.
Discover the power of our Content Management Hub and then book a demo.
We’ll help you explore the power of content marketing automation.
Unlock Content Potential: Maximize Engagement, Efficiency, and Insights
The Main Benefits
Central Content Tracking Management
Simplify content tracking and targeting. Categorize, segment, and update content card information and personalized targeting all in one spot.
Streamlining Content Distribution
Automate content distribution as new content is created to optimize and simplify content distribution tasks, cutting down on manual work and boosting efficiency.
Maximizing Reach and Engagement
Automation optimizes when and how often targeted content gets delivered using data-driven insights and audience segmentation on various channels, increasing visibility and interactions.
Content Analytics and Reporting
Track content views, conversions, targeting, and ROI. Know what content is being seen, and what led prospects to it.
Identify Content Driving Move-Ins
Closed-loop attribution and reporting directly link content to prospective residents that result in a move-in.
Maintain Brand Consistency and Communication Accuracy
The content moderation feature streamlines the review and approval process to ensure quality content distribution.
Individual Content Asset Tracking
Each piece of content is linked to a Content Card, a tracked, reusable marketing block that can be used in emails, social posts, or website hubs, with content performance analytics providing insights into each piece’s effectiveness.
Content Management Library
Categorize, segment, and update content card information and personalized targeting in one centralized location, for all communities.
Global Content Distribution Management
Clone content cards across communities or accounts for swift replication of relevant content, to ensure brand consistency and save time.
Collaboration, Moderation, and Approval
Leverage content moderation features like real-time editing, commenting, and a streamlined review and approval management system for content distribution.
Content Performance Reporting
ActiveDEMAND’s content card system directly links each piece of content to the leads it generates. It reports on views, clicks, visits, first touch attribution, and engagement with the content.
Closed Loop Content Attribution
ActiveDEMAND’s content marketing tracking, collective journey tracking model, and unmatched CRM integration provide definitive reporting on exactly what specific content results in move-ins.
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