Content Management Hub

Connect Your Content Marketing Strategy with Measurable Outcomes

Centralize and streamline your content to increase prospect engagement.  Get direct access to understand how you can best serve your audience and answer their questions as they begin their journey with you.

Content Management Hub

Discover the power of our Content Management Hub and then book a demo.

We’ll help you explore the power of content marketing automation.

Unlock Content Potential: Maximize Engagement, Efficiency, and Insights

The Main Benefits
Central Content Tracking Management

Simplify content tracking and targeting. Categorize, segment, and update content card information and personalized targeting all in one spot.

Streamlining Content Distribution

Automate content distribution as new content is created to optimize and simplify content distribution tasks, cutting down on manual work and boosting efficiency.

Maximizing Reach and Engagement

Automation optimizes when and how often targeted content gets delivered using data-driven insights and audience segmentation on various channels, increasing visibility and interactions.

Content Analytics and Reporting

Track content views, conversions, targeting, and ROI. Know what content is being seen, and what led prospects to it.

Identify Content Driving Move-Ins

Closed-loop attribution and reporting directly link content to prospective residents that result in a move-in.

Maintain Brand Consistency and Communication Accuracy

The content moderation feature streamlines the review and approval process to ensure quality content distribution.

Infinite Scalability with ActiveDEMAND’s Content Management Software

In this video, learn how ActiveDEMAND’s Content Management Hub accelerates the buyer’s journey by providing tailored content in multiple formats and channels.

The Ability to Quickly Deploy, At Scale

What is a Content Management Hub?

ActiveDEMAND’s Content Management Hub centralizes content tracking, management, distribution, and performance reporting while ensuring collaboration and quality control to maximize engagement and lead generation.

Individual Content Asset Tracking

Individual Content Asset Tracking

Each piece of content is linked to a Content Card, a tracked, reusable marketing block that can be used in emails, social posts, or website hubs, with content performance analytics providing insights into each piece’s effectiveness.

Content Management Library

Categorize, segment, and update content card information and personalized targeting in one centralized location, for all communities.

Content Management Library
Global Content Distribution Management

Global Content Distribution Management

Clone content cards across communities or accounts for swift replication of relevant content, to ensure brand consistency and save time.

Collaboration, Moderation, and Approval

Leverage content moderation features like real-time editing, commenting, and a streamlined review and approval management system for content distribution.

Collaboration, Moderation, and Approval

Content Performance Reporting

ActiveDEMAND’s content card system directly links each piece of content to the leads it generates. It reports on views, clicks, visits, first touch attribution, and engagement with the content.

Closed Loop Content Attribution

ActiveDEMAND’s content marketing tracking, collective journey tracking model, and unmatched CRM integration provide definitive reporting on exactly what specific content results in move-ins.

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FAQ

Yes, ActiveDEMAND’s Content Management Hub allows you to centralize content tracking and targeting in one place. This enables you to categorize, segment, and update content based on the buyer’s journey and audience preferences, ensuring that prospects see highly relevant and personalized content.

No, it’s not difficult with ActiveDEMAND’s global content distribution management feature. You can clone successful content across multiple communities or accounts, ensuring brand consistency and messaging while saving time on manual distribution tasks. This simplifies maintaining a unified brand presence.

Absolutely. The Content Management Hub offers comprehensive performance reporting, allowing you to track metrics such as views, clicks, conversions, and ROI for each content asset. This detailed analysis helps you measure the effectiveness of your content marketing strategy and make data-driven improvements.

Yes, ActiveDEMAND’s closed-loop content attribution provides a clear link between content assets and move-ins. This feature allows you to pinpoint which specific content and channels are most effective in attracting prospective residents and leading to move-ins.

The Content Management Hub addresses this challenge with its automation and global distribution features. As new content is created, it can be automatically distributed across social media, email, and community websites, ensuring that your content is promoted effectively without requiring additional manual effort.