Call Tracking

Meaningful Conversations With ActiveDEMAND Call Tracking And Automation.

Transform phone calls into actionable data to enhance lead management as your customer begins their journey with you. Discover how to capture every phone call lead, trace it back to the source, and gain valuable insights for your marketing strategies with our phone call tracking software.

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Call Tracking

Why should you consider call tracking and automation?

The main benefits of call tracking phone numbers are:

Optimize Your Lead Follow-Up

Counselors don’t want to waste real time on non-occupancy-related calls. Direct calls to the right person based on call attribution, ensuring calls are answered and leads are followed up promptly. Call routing, automation, and CRM integration streamline communication, improve lead conversion rates, and drive occupancy.

Empower Data-Driven Decisions

Phone call data attribution, coupled with call recordings and transcripts, provides a wealth of information to drive better decisions about marketing performance, personnel allocation, quality control, and customer experience.

Know What Is Driving Occupancy Through Better Attribution

Visitor tracking, session-based call attribution, offline conversion tracking, and Google Analytics deliver unmatched tracking data. This ensures accurate attribution from the first touch to the phone call, leading to improved PPC campaigns, buyer’s journey tracking, and sales engagement.

Get Better Marketing Insights

Call tracking identifies the marketing campaigns, assets, and channels driving calls, enabling operators to allocate their marketing budget more effectively.

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Turn Every Phone Call into Insights
with ActiveDEMAND Call Tracking

Watch how ActiveDEMAND’s call tracking transforms phone calls into actionable data, helping you optimize lead management, boost occupancy, and refine your marketing strategies.

The Perfect Lead Tracking Solution

What is call tracking and automation?

ActiveDEMAND Call Tracking helps you nurture campaigns across every marketing channel and automatically follow up with customers.

Dynamic Number Insertion

Dynamic Number Insertion

Dynamic Number Insertion (DNI) links incoming calls to the website session that initiated them, revealing if a PPC ad, Facebook post, or SEO drove the call and showing which pages were browsed before the call.

Effortless Engagement with SMS Automation

Deliver timely, personalized messages to residents, families, and leads. Whether automating follow-ups, sending appointment reminders, or notifying families about updates, this feature ensures fast and reliable engagement. Reduce manual tasks, improve response times, and enhance campaign effectiveness.

SMS Automation
Call Context

AI Call Summary Made Simple

Quickly capture key call details with AI Summary that provides concise summaries of every call. When ChatGPT is enabled in your account, this feature helps senior living operators improve follow-ups and staff training and saves time validating campaign results and lead quality.

Caller Insights and Qualification

Our data services insights and whisper messages deliver key contact details and website visit information to your sales staff before the call connects, providing full context for every conversation. This equips teams with important prospect information to address inquiries confidently and accurately.

Smart Call Redirection

Smart Call Redirection

ActiveDEMAND works great with sales teams. Redirect customers calling based on time, campaign, or caller location to specific salespeople, the first available, or a round-robin pool – the choice is yours.

Stay Connected with Response Automation

Response automation makes it easy to stay on top of every inquiry by automating tasks triggered by phone calls. From sending personalized follow-ups to scheduling tours or updating your CRM, autoresponders handle the details so your team can focus on meaningful conversations.

Responder Automation

Call Recording and Transcription

Automatically record and transcribe phone calls to gain deeper insights into call quality, assess prospects’ interests, and improve collaboration between sales and marketing. Transcriptions make calls easy to review, helping teams filter key information and take action quickly, ensuring accountability and informed decision-making.

Actionable Keyword Monitoring

CallForensics™ enables you to automatically monitor all transcribed phone conversations, both inbound calls and outbound. Score leads based on keywords or phrases mentioned, and trigger notifications, update reports, or start marketing automation campaigns accordingly.

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FAQ

Call tracking and automation

Dynamic Number Insertion (DNI) works by enabling you to track calls back to specific ads, such as PPC campaigns, Facebook posts, or other marketing efforts. By analyzing which ads generate the highest quality calls, you can optimize your advertising spend and focus on the most effective channels.

With Dynamic Number Insertion (DNI), you can track the source of each call, whether it came from a specific PPC ad, social media post, or other online sources. This DNI solution helps you understand how prospects found your contact number and tailor your marketing strategies accordingly.

ActiveDEMAND provides features like call recording and call context emails to review call interactions and follow-up efficiency. Call recording lets you assess how inquiries are handled, while call context emails help sales staff prepare, ensuring timely and relevant follow-up.

Whisper messages are audible prompts played when a call is received, informing the recipient about the associated campaign. This helps receptionists, salespeople, or support staff quickly understand the call’s context and respond effectively, improving the efficiency and relevance of their interactions.

Smart call redirection routes calls based on criteria like time, campaign, or caller location. Direct calls to specific salespeople, the first available, or a round-robin pool, ensuring the most appropriate team member handles each call for better follow-up and conversion.

Call recording and transcription offer insights into call quality and prospect interests. Recordings let marketing assess campaign effectiveness, while transcriptions enable quick review, lead scoring based on keywords, and strategy refinement.