Call Tracking
Meaningful Conversations With ActiveDEMAND Call Tracking And Automation.
Transform phone calls into actionable data to enhance lead management as your customer begins their journey with you. Discover how to capture every phone call lead, trace it back to the source, and gain valuable insights for your marketing strategies with our phone call tracking software.
Why should you consider call tracking and automation?
The main benefits of call tracking phone numbers are:
Optimize Your Lead Follow-Up
Counselors don’t want to waste real time on non-occupancy-related calls. Direct calls to the right person based on call attribution, ensuring calls are answered and leads are followed up promptly. Call routing, automation, and CRM integration streamline communication, improve lead conversion rates, and drive occupancy.
Empower Data-Driven Decisions
Phone call data attribution, coupled with call recordings and transcripts, provides a wealth of information to drive better decisions about marketing performance, personnel allocation, quality control, and customer experience.
Know What Is Driving Occupancy Through Better Attribution
Visitor tracking, session-based call attribution, offline conversion tracking, and Google Analytics deliver unmatched tracking data. This ensures accurate attribution from the first touch to the phone call, leading to improved PPC campaigns, buyer’s journey tracking, and sales engagement.
Get Better Marketing Insights
Call tracking identifies the marketing campaigns, assets, and channels driving calls, enabling operators to allocate their marketing budget more effectively.
Dynamic Number Insertion
Dynamic Number Insertion (DNI) links incoming calls to the website session that initiated them, revealing if a PPC ad, Facebook post, or SEO drove the call and showing which pages were browsed before the call.
Whisper Messages
Whisper messages play when a specific number is called, informing your reception, sales, support, or other staff members about the campaign associated with the call.
Smart Call Redirection
ActiveDEMAND works great with sales teams. Redirect customers calling based on time, campaign, or caller location to specific salespeople, the first available, or a round-robin pool – the choice is yours.
Automated (Robo) Calling
Ensure prospects remember upcoming meetings by automatically sending a friendly reminder call. When promoting an event, use a phone call reminder to boost attendance.
Call Context
While connecting the call, ActiveDEMAND emails website visit details to your sales staff, providing full context before they speak. It automatically associates all session information with the caller beforehand.
Call Recording
Automatically record phone calls to help marketing assess call quality and understand prospects’ interests. Call recording also enhances accountability between sales and marketing.
Call Transcription
ActiveDEMAND offers text transcription of each call, making them easy to skim. If you prefer transcriptions, ActiveDEMAND can automatically transcribe recordings for you to filter and act upon.
Actionable Keyword Monitoring
CallForensicsâ„¢ enables you to automatically monitor all transcribed phone conversations, both inbound calls and outbound. Score leads based on keywords or phrases mentioned, and trigger notifications, update reports, or start marketing automation campaigns accordingly.
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FAQ
Call tracking and automation