Call Tracking

Meaningful Conversations With ActiveDEMAND Call Tracking And Automation.

Transform phone calls into actionable data to enhance lead management as your customer begins their journey with you. Discover how to capture every phone call lead, trace it back to the source, and gain valuable insights for your marketing strategies with our phone call tracking software.

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Call Tracking

Why should you consider call tracking and automation?

The main benefits of call tracking phone numbers are:

Optimize Your Lead Follow-Up

Counselors don’t want to waste real time on non-occupancy-related calls. Direct calls to the right person based on call attribution, ensuring calls are answered and leads are followed up promptly. Call routing, automation, and CRM integration streamline communication, improve lead conversion rates, and drive occupancy.

Empower Data-Driven Decisions

Phone call data attribution, coupled with call recordings and transcripts, provides a wealth of information to drive better decisions about marketing performance, personnel allocation, quality control, and customer experience.

Know What Is Driving Occupancy through Better Attribution

Visitor tracking, session-based call attribution, offline conversion tracking, and Google Analytics deliver unmatched tracking data. This ensures accurate attribution from the first touch to the phone call, leading to improved PPC campaigns, buyer’s journey tracking, and sales engagement.

Get Better Marketing Insights

Call tracking identifies the marketing campaigns, assets, and channels driving calls, enabling operators to allocate their marketing budget more effectively.

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Navigate the Full Customer Journey

Discover how ActiveDEMAND’s Collective Buyers’ Journey Attribution™ provides a complete view of every influencer’s role in the decision-making process.

The Perfect Lead Tracking Solution

What is call tracking and automation?

ActiveDEMAND Call Tracking helps you nurture campaigns across every marketing channel and automatically follow up with customers.

Dynamic Number Insertion

Dynamic Number Insertion

Dynamic Number Insertion (DNI) links incoming calls to the website session that initiated them, revealing if a PPC ad, Facebook post, or SEO drove the call and showing which pages were browsed before the call.

Whisper Messages

Whisper messages play when a specific number is called, informing your reception, sales, support, or other staff members about the campaign associated with the call.

Whisper Messages
Smart Call Redirection

Smart Call Redirection

ActiveDEMAND works great with sales teams. Redirect customers calling based on time, campaign, or caller location to specific salespeople, the first available, or a round-robin pool – the choice is yours.

Automated (Robo) Calling

Ensure prospects remember upcoming meetings by automatically sending a friendly reminder call. When promoting an event, use a phone call reminder to boost attendance.

Automated Robo Calling
Call Context

Call Context

While connecting the call, ActiveDEMAND emails website visit details to your sales staff, providing full context before they speak. It automatically associates all session information with the caller beforehand.

Call Recording

Automatically record phone calls to help marketing assess call quality and understand prospects’ interests. Call recording also enhances accountability between sales and marketing.

Call Recording

Call Transcription

ActiveDEMAND offers text transcription of each call, making them easy to skim. If you prefer transcriptions, ActiveDEMAND can automatically transcribe recordings for you to filter and act upon.

Actionable Keyword Monitoring

CallForensics™ enables you to automatically monitor all transcribed phone conversations, both inbound calls and outbound. Score leads based on keywords or phrases mentioned, and trigger notifications, update reports, or start marketing automation campaigns accordingly.

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FAQ

Call tracking and automation

Dynamic Number Insertion (DNI) works by enabling you to track calls back to specific ads, such as PPC campaigns, Facebook posts, or other marketing efforts. By analyzing which ads generate the highest quality calls, you can optimize your advertising spend and focus on the most effective channels.

With Dynamic Number Insertion (DNI), you can track the source of each call, whether it came from a specific PPC ad, social media post, or other online sources. This DNI solution helps you understand how prospects found your contact number and tailor your marketing strategies accordingly.

ActiveDEMAND provides features like call recording and call context emails to review call interactions and follow-up efficiency. Call recording lets you assess how inquiries are handled, while call context emails help sales staff prepare, ensuring timely and relevant follow-up.

Whisper messages are audible prompts played when a call is received, informing the recipient about the associated campaign. This helps receptionists, salespeople, or support staff quickly understand the call’s context and respond effectively, improving the efficiency and relevance of their interactions.

Smart call redirection routes calls based on criteria like time, campaign, or caller location. Direct calls to specific salespeople, the first available, or a round-robin pool, ensuring the most appropriate team member handles each call for better follow-up and conversion.

Call recording and transcription offer insights into call quality and prospect interests. Recordings let marketing assess campaign effectiveness, while transcriptions enable quick review, lead scoring based on keywords, and strategy refinement.