Essential Integrated Marketing Tool for Businesses
ActiveDEMAND is an all-in-one marketing automation solution for growing businesses. It combines tools to attract new customers, convert prospects into customers and retain existing clients.
Execute Powerful Campaigns
Email campaigns, single point for social media management and professional landing page creation to increase inbound traffic and lead conversion. ActiveDEMAND gives you a full box of online marketing tools all in one place.
Marketing and Sales Alignment
Seamless sales and marketing alignment with Salesforce and Pipedrive integration into your marketing automation platform.
Drive Qualified Leads to Sales
Full sales and marketing funnel tracking and lead scoring ensures sales teams are only spending time on qualified leads. The built-in ActiveDEMAND lead scoring enables you to define what constitutes a lead.
Know Your Marketing Budget is Well Spent
Complete campaign tracking on email statistics, landing page and form submit conversions and much more. Know what is working and what is not.
Optimize Execution with all your marketing operations in one place
ActiveDEMAND means you can do away with multiple marketing tools and manage everything in one place. From email marketing to landing pages to nurture campaigns and social media – ActiveDEMAND is your go-to place for marketing.
ActiveDEMAND includes email & landing pages that automatically inherit the brand you set-up for your product lines. Quickly & easily create professional looking online assets.
ActiveDEMAND’s email marketing capabilities helps you deliver marketing communication initiatives. Easily segment lists and create personalized messages for maximum results.
Landing pages are key to online campaign conversions. Drive new contacts and leads for your sales team with built-in landing pages. Easily drop-in forms and customize them to collect the exact information you need.
Consolidated Social Media
ActiveDEMAND gives you a central place to manage your popular social media campaigns including Twitter, Facebook & LinkedIn.
Getting More from Your Marketing with Lead Conversions
While ActiveDEMAND provides base marketing functionality, it doesn’t stop there. ActiveDEMAND goes further to help convert your marketing efforts into sales ready leads.
With ActiveDEMAND, you can easily add a call tracking number to any online or offline campaign. Phone calls are automatically assigned to the prospects activity history and directed to the appropriate sales staff.
Set-up nurture campaigns and let ActiveDEMAND automatically market to your prospects based on their interests. Advanced workflows give you complete control.
Online Form Capture
ActiveDEMAND includes a powerful online form builder. Generate forms, host them on third party sites and capture information. Customize auto-responders and follow-up emails too.
Full Funnel prospect engagement tracking
ActiveDEMAND tracks the activity, behavior and interests of specific contacts and helps you to move them through the marketing funnel into the sales funnel to become a customer.
Know Exactly What Results Your Marketing Spend is Generating
ActiveDEMAND tracks a lot of data about your marketing activities and prospects. You’ll appreciate the dashboard reports and tools you have at your fingertips to view campaign results and make smart business decisions going forward.
ROI reporting on your dashboard
ActiveDEMAND Corporate Marketer has a full set of reporting and visualization tools that allow you to visualize your campaign effectiveness like never before. It provides detailed metrics at all stages of execution. The engagement metrics are available in the context it was created. It’s more than data, its information.
Detailed Engagement Reporting
Where Google Analytics tells you someone has taken an action, ActiveDEMAND tells you exactly who did what when… and automatically incorporates that into a full engagement history.
For businesses with longer sales cycles or more complex sales, the built-in ActiveDEMAND lead scoring enables you to define what constitutes a lead. Prospect engagement is tracked and scored across all channels: email, web visits, social media and more.
The right lead, delivered to the right sales person, in real time.
ActiveDEMAND Corporate Marketer is a scalable solution. Both small and large companies appreciate the flexibility of ActiveDEMAND to accommodate their marketing needs and its ability to scale as business grows.
Optimized Cross-Channel Execution
If you’re managing multiple applications today to execute campaigns, you’ll appreciate ActiveDEMAND for its ability to create, manage and execute campaigns using multiple channels. Do away with multiple applications and use the ActiveDEMAND integrated marketing platform.
Designed to grow with your business
With ActiveDEMAND Corporate Marketer you automatically get access to all features of the integrated marketing platform. Don’t be fooled by ActiveDEMAND’s ease of use. More sophisticated businesses will appreciate many of the advanced features including AB split testing, custom responsive landing page builder, advanced work flows and more.
No longer do marketers need to struggle with the question of what day and time to execute an email campaign. ActiveDEMAND Predictive Send takes the guesswork out of email delivery times and automatically optimizes the process for the best results. What’s more, Predictive Send increases the open rate, click-through rate and conversion rate.
Optimize your email campaigns using ActiveDEMAND A/B testing features. With A/B testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.
ActiveDEMAND Advanced Campaign Goals allows you to set goals that fit you. Track whether your marketing campaigns are succeeding in attracting prospects and generating leads. Marketing objectives define what you want to accomplish through your marketing activities. ActiveDEMAND makes setting and measuring goals simple.
ActiveDEMAND’s Visitor Timeline provides cross-channel marketing attribution across display, social, paid search, phone calls, email and more. The ability to see a visitor's entire path through your website, social posts and phone calls brings a whole new level of visibility into marketing analytics.
Automated Calling, despite all of its negative connotations, is an effective way to communicate when done right and that is where ActiveDEMAND comes in. With automated calling you can communicate the right message to the right person at the right time.
DNI, also known as Dynamic Number Insertion, is the best way to track a websites ability to generate lead quality phone calls. ActiveDEMAND takes the guesswork out of knowing how many phone numbers you need to include in your DNI pool. Using proprietary algorithms, ActiveDEMAND will determine the optimal amount of call tracking numbers. Don’t overspend on numbers you don’t need.
CallForensics™ takes the already robust ActiveDEMAND Call Tracking platform to the next level. Unlike other call tracking solutions that just count calls, ActiveDEMAND CallForensics™ analyzes conversations that happen on the call. The enhanced call tracking conversation analysis capabilities automate the process of categorizing and scoring calls based on the purpose of the call, what was discussed during the call, and what products and next steps were discussed during the call.
ActiveDEMAND behavioral segmentation helps allows you to better target your prospects with the right contextual message. With behavioral segmentation you’ll see a lift in conversions which means you’re getting more from your existing traffic. Behavior based segmentation has never been easier!
Consistency in your marketing communications whether it be email campaigns, landing pages, webinar, social media posts, or others mediums, is key to building a strong brand. ActiveDEMAND’s brand manager makes it easy.
While the process of recording and listening to recorded incoming telephone calls is not new, with ActiveDEMAND Call Tracking, recording incoming phone calls doesn’t get any easier. Simply check the “record incoming calls” and you’re all set. In an instant you are set up to record calls – improving you communication with clients and staff.
With ActiveDEMAND Call Tracking you will see exactly what incoming calls are occurring as a result of your marketing campaigns. Track calls from any campaign; PPC, SEO, social media, display, ad media and even offline advertising. ActiveDEMAND makes it easy set-up a tracked number for any campaign.
With call tracking analytics, agencies can white label client reports that provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting. ActiveDEMAND shows you exactly what is working and where to improve.
While it’s still considered the most popular analytics tool, Google Analytics does not automatically collect and analyze telephone calls associated with a specific marketing campaign. To evaluate the effectiveness of a marketing initiative, it’s vital to encompass call tracking information... that's where ActiveDEMAND comes in to play. With ActiveDEMAND call tracking when a number associated with a marketing campaign is dialed the data is automatically recorded in Google Analytics.
Get customer behavior insights beyond simple clicks with campaign and keyword level call tracking. Get the advantage on competitors by attributing inbound calls back to specific keywords, Pay-Per-Click ads, and web pages to their marketing source.
Online campaigns can be complicated with extensive workflows. Building these complex campaigns can eat up large amounts of time. Streamline your workflow with ActiveDEMAND campaign templates that will automatically update to the brand and personalize to each new campaign.
ActiveDEMAND’s integration with Clearbit Enrichment allows you to update any ActiveDEMAND email contact with over 85 additional actionable data points. ActiveDEMAND’s real-time segmentation and dynamic personalization features fueled by Clearbit data intelligence is a powerful marketing combination.
ActiveDEMAND Click-to-Call is simple to add to any website. The click-to-call capability enables web visitors to simply enter their phone number and click a button to connect with a live person. There is no waiting for a call-back so leads stay fresh.
Marketers produce and publish a lot of content. Making mistakes can negatively impact the brand, erodes trust, and could have a negative impact on the business, so process is imperative to success. ActiveDEMAND Corporate Marketer and Agency Partner packages have built in content moderation and approval processes.
ActiveDEMAND allows you to drive the right content to the right person based on context. Contextual Personalization drives higher time on site, reduces bounce rates, and lifts conversions. Behaviour based segmentation has never been easier!
ActiveDEMAND CRO (Conversion Rate Optimization) is all about displaying the right message to the right person. Whether it’s an email, popup or webpage smart block, ActiveDEMAND helps you deliver the right message.