GDPR Compliance Features

ActiveDEMAND Fully Complies with GDPR and More

ActiveDEMAND provides marketers the tools to help with GDPR compliance, privacy and data handling. In addition to being in full compliance with GDPR, we offer extra features that makes ActiveDMEAND uniquely suited to address marketer needs for this legislation.

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Easy Opt-In Communications

ActiveDEMAND’s has Opt-In form elements, dynamic opt-in email fields, dynamic opt-in landing pages allow for easy Opt-In to marketing communications. All Opt-Ins are captured, recorded, and managed on an individual’s timeline . ActiveDEMAND also provides a simple one-click guard to globally lock outbound communication to only those who have opted in.

Rights to Object and Be Forgotten

GDPR Right to Object is also referred to as opt-out. With ActiveDEMAND it is technically impossible to send an email to a contact who has opted out.  ActiveDEMAND also enforces all outbound communications so that contacts always will have the ability to unsubscribe/opt-out. The next level is the Right to Be Forgotten. Deleting any ActiveDEMAND contact will permanently delete all data related to that individual. ActiveDEMAND also provides a simple ‘Forget Me’ form element that can be presented to a prospect.

Right of Access and Portability

ActiveDEMAND has an extensive privacy policy that outlines what data ActiveDEMAND collects. Right of access means that all data collected on an individual must be easily accessible. ActiveDEMAND will provide a simple form element that makes it simple for marketers to automate the process of complying with a ‘right of access’ request. Right of portability deals with the ability for all of ActiveDEMAND’s data to be exported, including contact lists, metadata, and the conversions captured within the database.

A key use of ActiveDEMAND is the collection of and interpreting behavioral data for using to shorten buyer journeys. This includes processing of personal data under GDPR compliance. It is important that ActiveDEMAND users take advantage of the many features ActiveDEMAND provides to help your audience understand what you are doing, why you are doing it, and how they can opt-in, opt-out, be forgotten, and see what data you have collected.

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What others are saying about ActiveDEMAND

5-star   Reviews by G2 Crowd

"We switched from Act-On to ActiveDEMAND for a number of reasons. But the thing that truly separates ActiveDEMAND from all the others is their level of service and the lengths they go to ensure your company's success."

Aaron Z, President at SprayCan Group

5-star   Reviews by TrustRadius

"When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND."

Linda B., Marketing Advisor