Traditional vs Digital Marketing: 5 Things B2B Companies Need to Know
The Industrial Automation industry is competitive and fast-changing environment. This webinar provides business owners, presidents and sales and marketing directors with the five key differences between traditional and digital marketing methods and their impact on attracting and retaining customers, and associated business cases. Your will learn:
- Marketing strategy defninition
- Marketing strategy evaluation
- Marketing execution optimization
- Creating the most effective market strategy to drive lead generation and sales growth.
- Industrial automation company owners, CEO, Presidents and Vice Presidents
- Distributors, vendors, systems integrators (SI), technology and value-added resellers (VARs)
- Sales Channel Managers and Sales Managers
- and anyone dealing with the Sales and Marketing of partnership programs.