For industrial automation companies that are consistently missing sales targets, this webinar will show you how to improve your conversion rates and attract new revenue. Learn tried and true strategies for revitalizing the growth in your Industrial Automation business.
For many companies, driving growth is a significant challenge. Former Honeywell executive Sean Leonard will share how, similar to how industrial automation systems are engineered, sales and marketing can be engineered for success.
After viewing this webcast you will have learned:
- How growing a company or product is a demand equation
- If your company has fallen victim to sales model misalignment
- How to align a sales model based on the maturity of a sales person
- How a product path impacts the buying decisions of industrial automation products
- How to identify if you have the wrong sales people selling the wrong product
- Why sales people should not be fulfilling a marketing role
- How to align marketing strategy and budget with growth targets
- And more…
Who should view this webcast?
- Industrial automation company owners
- Vice Presidents
- Sales & Marketing Managers