Use Account-Based Marketing to Improve Conversion Rates
Improving conversion rates is challenging. People expect personalized interactions with brands across multiple marketing channels.
Account-Based Marketing is all about treating the individual prospect or strategic customer account as a ‘market-of-one’ and focusing on your prospect to maximize engagement and revenue. The more targeted your marketing engagement gets, the better your conversion rates will be, and the more sales you’ll generate!
Watch the webinar and learn more about:
- Personalizing your marketing messages, in order to improve your conversions
- Automating your marketing, so you can scale your campaigns
- Aligning your sales and marketing teams, so you can adjust your strategy and tactics based on what’s working best.
- Best practices to track and analyze your account-based marketing initiatives, so you can maximize ROI
How to Adopt Marketing Automation as an Agency
So as an agency where do you begin? How do you implement a digital marketing agency solution? We have a white paper and it outlines:
- What marketing automation brings to the table
- How to deploy it first for your agency
- Options on billing clients for marketing automation
- New service lanes that you can add through the use of this technology
Written by ActiveDEMAND
ActiveDEMAND is a multi-tier marketing automation platform designed to streamline customer acquisition and engagement. Launched in 2012 by JumpDEMAND, it now serves over 4,000 senior living communities across North America. ActiveDEMAND’s platform is built to empower marketers with tools for automating tasks, integrating marketing with sales, and delivering actionable insights.