Build Better Customer Relationships with Sales and Marketing Alignment
Sales and marketing alignment requires effective communication between both teams – at all levels. That means using common definitions, aligned processes, and integration between the sales and marketing platforms that track and analyze customer activities and behavior. A properly aligned system provides sales teams with the prospect information they need to build better customer relationships.
We will cover:
– The sales and marketing alignment challenge
– The role real-time communication plays
– Accelerating the buyer’s journey through the sales funnel
– How to get your lead management and marketing automation working in sync
– Business benefits of integrated sales and marketing systems
How to Adopt Marketing Automation as an Agency
So as an agency where do you begin? How do you implement a digital marketing agency solution? We have a white paper and it outlines:
- What marketing automation brings to the table
- How to deploy it first for your agency
- Options on billing clients for marketing automation
- New service lanes that you can add through the use of this technology
Written by Sean Leonard
Sean Leonard, B.Sc Eng. CompE, Msc (CompE), MBA (Technology Commercialization) is the CEO and co-founder of JumpDEMAND Inc. where he is dedicated to helping Businesses with advanced emarketing strategies and utilizing the ActiveDEMAND integrated marketing automation platform. As an entrepreneur, Sean has more than twenty-five years of successful experience launching, owning, operating and growing businesses. Sean has over 10 years of successful global sales and marketing experience.