How to Take Control of your Sales and Marketing Alignment

 

View the webcast now

Sales and marketing alignment requires effective communication between both teams – at all levels. That means using common definitions, aligned processes and integration between the sales and marketing platforms that track and analyze customer activities and behavior. A properly aligned system provides sales teams with the prospect information they need to build better customer relationships.

We will cover:
 – The sales and marketing alignment challenge
 – The role real-time communication plays
 – Accelerating the buyer’s journey through the sales funnel
 – How to get your lead management and marketing automation working in sync
 – Business benefits of integrated sales and marketing systems

View the webcast now