How to Take Control of your Sales and Marketing Alignment
Sales and marketing alignment requires effective communication between both teams – at all levels. That means using common definitions, aligned processes and integration between the sales and marketing platforms that track and analyze customer activities and behavior. A properly aligned system provides sales teams with the prospect information they need to build better customer relationships.
We will cover:
– The sales and marketing alignment challenge
– The role real-time communication plays
– Accelerating the buyer’s journey through the sales funnel
– How to get your lead management and marketing automation working in sync
– Business benefits of integrated sales and marketing systems