The Basics of Drip Campaigns

This month Adriel will be chatting about the basics of Drip Campaigns

If you are still just sending basic campaign emails to your contact list and *gasp* manually following up with email replies this webinar chat is meant for you.

You could be doing so much more with your campaigns using a drip, otherwise called a nurture campaign. From saving yourself a lot of manual work by automating follow-up, to nurturing prospects down a sales path to a specific goal, to automating surveys and review requests, really drip campaigns are only limited to your imagination.

Topics covered:

• the Drip Campaign Dashboard and elements
• Importance of knowing campaign goal
• How do you determine if someone leaves the campaign?
• Understanding the triggers for drip campaigns
• Understanding the difference between Actions and Decisions
• Understanding the mechanics of a workflow
• Example ideas of drip campaigns
• Best tips and practices

Written by Eric Murphy

Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.