Importance of Data Integrity in Account-Based Marketing
ABM: It Starts With Data
People expect highly personalized interactions with brands, regardless of the engagement channel; marketing, social media, support and most importantly talking to sales. Account Based Marketing is all about treating the individual prospect or strategic customer account as a ‘market-of-one’.
This is only possible with reliable information, so data alignment between the business systems associated with the buyer’s journey is vital to success. As marketing is typically a prospect’s first point of contact, ensuring the data integrity of your marketing platform with all other systems should be your first priority.
Watch the webinar and learn more about:
- The importance of data integrity for account-based marketing
- The role personalization data plays in sales and marketing
- Tips for connecting your apps and why synchronization matters
- Best practices for maintaining system wide data integrity