Importance of Data Integrity in Account-Based Marketing

ABM: It Starts With Data

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People expect highly personalized interactions with brands, regardless of the engagement channel; marketing, social media, support and most importantly talking to sales. Account Based Marketing is all about treating the individual prospect or strategic customer account as a ‘market-of-one’.

This is only possible with reliable information, so data alignment between the business systems associated with the buyer’s journey is vital to success. As marketing is typically a prospect’s first point of contact, ensuring the data integrity of your marketing platform with all other systems should be your first priority.

Watch the webinar and learn more about:

  • The importance of data integrity for account-based marketing
  • The role personalization data plays in sales and marketing
  • Tips for connecting your apps and why synchronization matters
  • Best practices for maintaining system wide data integrity


View the webcast now