Importance of Data Integrity in Account-Based Marketing
ABM: It Starts With Data
People expect highly personalized interactions with brands, regardless of the engagement channel; marketing, social media, support and most importantly talking to sales. Account Based Marketing is all about treating the individual prospect or strategic customer account as a ‘market-of-one’.
This is only possible with reliable information, so data alignment between the business systems associated with the buyer’s journey is vital to success. As marketing is typically a prospect’s first point of contact, ensuring the data integrity of your marketing platform with all other systems should be your first priority.
Watch the webinar and learn more about:
- The importance of data integrity for account-based marketing
- The role personalization data plays in sales and marketing
- Tips for connecting your apps and why synchronization matters
- Best practices for maintaining system wide data integrity
Written by ActiveDEMAND
ActiveDEMAND is a multi-tier marketing automation platform designed to streamline customer acquisition and engagement. Launched in 2012 by JumpDEMAND, it now serves over 4,000 senior living communities across North America. ActiveDEMAND’s platform is built to empower marketers with tools for automating tasks, integrating marketing with sales, and delivering actionable insights.