CEO Chat Series – Google Ads and Analytics

This month we are chatting about the ActiveDEMAND’s integration with Google Ads and Analytics

This month, we are chatting about a topic that comes up often and can be a bit confusing. Adriel, our VP of Marketing is with us once again and this time he is talking about integrating Google Ads and Analytics with the ActiveDEMAND platform.

Google Ads and Analytics are vital tools for collecting the necessary data for your business. If they aren’t set up correctly in ActiveDEMAND, or worse, you aren’t using them at all – you are missing important information about your customers.

Topics covered:

• Integrating Google Ads with ActiveDEMAND
• Why you should set up ValueTrack Parameters
• Importing ActiveDEMAND conversions into Google Ads
• Connecting Offline Conversions in Google Ads
• Integrating Google Analytics with ActiveDEMAND
• Setting up Call/Form Goals in Google Analytics
• Posting Custom Events to Google Analytics

Written by Eric Murphy

Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.