This month, we are chatting about a topic that comes up often and can be a bit confusing. Adriel, our VP of Marketing is with us once again and this time he is talking about integrating Google Ads and Analytics with the ActiveDEMAND platform.
Google Ads and Analytics are vital tools for collecting the necessary data for your business. If they aren’t set up correctly in ActiveDEMAND, or worse, you aren’t using them at all – you are missing important information about your customers.
Integrating Google Ads with ActiveDEMAND
Why you should set up ValueTrack Parameters
Importing ActiveDEMAND conversions into Google Ads
With 15+ years experience in digital marketing, Adriel is particularly adept at the numbers: SEO, PPC, web analytics and digital marketing strategies. He is passionate about connecting marketing with sales and making marketing better. In his off time, Adriel loves producing YouTube videos, writing blogs and recording podcasts.