CEO Chat – Analytics Basics with ActiveDEMAND

This month we are chatting about the basics of ActiveDEMAND’s Analytics and Reporting

This month, Adriel, our VP of Marketing is going to talk about reporting, specifically Analytics and Reporting in the ActiveDEMAND platform. We think this is an important topic to review because at first glance it seems very simple but there are details that tend to get missed.

So Adriel is going to cover some basics with example like ‘What’s a good basic dashboard everyone should build?’ and ‘What’s a good email report everyone should use?’.

Topics covered:

• Basics of analytics in ActiveDEMAND
• Creating dashboards
• Using Google Analytics Widgets
• Scheduled email reports
• Best practices

Written by Eric Murphy

Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.