This month, Adriel, our VP of Marketing is going to talk about reporting, specifically Analytics and Reporting in the ActiveDEMAND platform. We think this is an important topic to review because at first glance it seems very simple but there are details that tend to get missed.
So Adriel is going to cover some basics with example like ‘What’s a good basic dashboard everyone should build?’ and ‘What’s a good email report everyone should use?’.
With 15+ years experience in digital marketing, Adriel is particularly adept at the numbers: SEO, PPC, web analytics and digital marketing strategies. He is passionate about connecting marketing with sales and making marketing better. In his off time, Adriel loves producing YouTube videos, writing blogs and recording podcasts.