The Basics of Call Tracking

This month we are chatting about the basics of ActiveDEMAND’s call tracking.

We believe that most companies can benefit from adding call tracking to their marketing. Your company is receiving phone calls but do you know why the prospect chose to call you? Is it because of that offline newspaper ad? Or did they find you via your website? If you aren’t tracking your calls you won’t have the data that tells you what channels are driving the most leads.

Topics covered:

• Why you should add call tracking to your website
• How call tracking works
• The difference between online and offline campaigns
• Understanding DNI
• How to add call tracking numbers in ActiveDEMAND
• Tips and Best Practices

Written by Eric Murphy

Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.