Join AdWords specialists Cetan Clawson and Marta Heath from Google.com for a moderated Q&A session on advanced PPC techniques for digital marketing agencies. The Q&A session with Google will dive into specific aspects of AdWords management as well best-practices for agencies.
The webinar will conclude with automation guru Brian Neufeld from ActiveDEMAND who will share strategies agencies use to convert AdWord click-throughs into leads using call tracking and marketing automation.
What you’ll learn by viewing the webcast:
- In what way should Analytics data be juxtaposed against conversion metrics to measure success over time?
- How and why do quality scores impact campaign performance?
- What are best practices for overall AdWords account build and structure, regardless of vertical?
- Beyond standard campaign optimization, what are some advanced strategies for long-term success and ROI?
- How does the structure of my account affect automated bidding?