Join AdWords specialists Cetan Clawson and Marta Heath from Google.com for a moderated Q&A session on advanced PPC techniques for digital marketing agencies. The Q&A session with Google will dive into specific aspects of AdWords management as well best practices for agencies.
The webinar will conclude with automation guru Brian Neufeld from ActiveDEMAND who will share strategies agencies use to convert AdWord click-throughs into leads using call tracking and marketing automation.
What you’ll learn by viewing the webcast:
In what way should Analytics data be juxtaposed against conversion metrics to measure success over time?
How and why do quality scores impact campaign performance?
What are best practices for overall AdWords account build and structure, regardless of vertical?
Beyond standard campaign optimization, what are some advanced strategies for long-term success and ROI?
How does the structure of my account affect automated bidding?