Many small firms are run by one person, and he or she may not see the need for marketing, but without the Internet, owners might not be able to reach new prospects and significantly expand their client base. While small businesses located on a major street can witness what their direct competitors are doing and respond accordingly, it can be harder for sole traders who work from home to increase awareness and sales.
How can remote small-business owners attract new customers?
Companies need to market where their clients are located, according to Inc. magazine. However, for many local businesses, their customers could be looking on the Internet when they are interested in purchasing new products or services. Sole traders and small-business owners in remote locations may be relying on ineffective traditional marketing techniques – or worse, no marketing at all. Without switching to Internet advertising, these business owners may experience difficulty growing their enterprises.
One way small companies can spark sales is by increasing interest in the product, Inc. said. However, this is more difficult if small businesses are invisible to potential customers. If owners use portable outdoor signs, consumers could miss it altogether, and it will not be a good marketing investment. Online marketing can make a small business more visible to potential clients and help owners reach the audience where they are looking, while also generating positive return on marketing investment. For business owners who operate out of their own homes, Internet marketing is the most effective way to boost awareness.