Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their [...]
How Specialized Automation Improves Return on Investment Most businesses today are utilizing some degree of automation to make it easier to manage and scale their operations. But when [...]
The Benefit of Automated Behavioral Segmentation: Personalization in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers [...]
The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. It’s important for marketers to understand [...]
Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization. With an abundance of data at our fingertips, it’s amazing marketers still don’t [...]
GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. A focused message related directly to an individual is received better and is more likely [...]
