»Tag: targeted marketing

Difference Between Personalization and Hyper-personalization

By |2019-02-19T13:54:54-06:00October 4th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , , |

Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their [...]

5 Reasons Your Marketing Needs Specialized Automation

By |2018-08-08T21:42:56-06:00August 8th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

How Specialized Automation Improves Return on Investment Most businesses today are utilizing some degree of automation to make it easier to manage and scale their operations. But when [...]

Automated Behavioral Segmentation: Personalized in Real Time

By |2019-03-28T14:20:49-06:00December 2nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Benefit of Automated Behavioral Segmentation: Personalization in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers [...]

The Differences Between Behavioral Segmentation and Audience Segments

By |2019-03-28T14:20:34-06:00November 11th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. It’s important for marketers to understand [...]

Three Ways to Improve Personalized Marketing

By |2017-02-10T02:40:16-06:00November 7th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , |

Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization. With an abundance of data at our fingertips, it’s amazing marketers still don’t [...]

GEOIP-Based Segmentation for Targeted Marketing

By |2017-02-10T02:40:17-06:00November 3rd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. A focused message related directly to an individual is received better and is more likely [...]