The Impact of Marketing Data on the Sales Cycle
The Impact of Marketing Data on the Sales Cycle When it comes to marketing data, [...]
Personalization and Behavior-Based Trigger Marketing
Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that [...]
Automated Personalization and the “Zero Moment of Truth”
Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of [...]