The Impact of Marketing Data on the Sales Cycle
When it comes to marketing data, many businesses focus on using it to optimize conversion points. It makes sense since lead generation and landing pages have a large [...]
Personalization and Behavior-Based Trigger Marketing
Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. Trigger marketing, also known as behavioral [...]
Automated Personalization and the “Zero Moment of Truth”
Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides [...]
