Home»Tag: sales cycle

The Impact of Marketing Data on the Sales Cycle

By |2018-11-21T14:27:32-06:00November 5th, 2018|Categories: Blog|Tags: , , , , , , , , , , |

When it comes to marketing data, many businesses focus on using it to optimize conversion points. It makes sense since lead generation and landing pages have a large [...]

Personalization and Behavior-Based Trigger Marketing

By |2017-02-10T02:40:52-06:00May 31st, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , |

Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. Trigger marketing, also known as behavioral [...]

Automated Personalization and the “Zero Moment of Truth”

By |2017-02-10T02:41:12-06:00April 5th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides [...]