The Impact of Marketing Data on the Sales Cycle
When it comes to marketing data, many businesses focus on using it to optimize conversion [...]
Personalization and Behavior-Based Trigger Marketing
Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that [...]
Automated Personalization and the “Zero Moment of Truth”
Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of [...]