»Tag: predictive modeling

There Is More to Drip Campaigns Than Email Opens

By |2017-02-10T02:40:35-06:00July 20th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

There Is More to Drip Campaigns Than Email Opens Marketers need to consider the requirement of web tracking in drip campaigns. Simple email opens are not enough. Website engagement is a [...]

Personalization and Behavior-Based Trigger Marketing

By |2017-02-10T02:40:52-06:00May 31st, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , |

Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. Trigger marketing, also known as behavioral [...]

Building Your Client’s Site’s Story

By |2017-02-10T02:41:03-06:00May 9th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , |

Building Your Client's Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what [...]

Individual Client Dashboards: The Personal Touch

By |2017-02-10T02:41:07-06:00April 28th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , |

Individual Client Dashboards: The Personal Touch Every marketing agency needs to report its progress to its clients, but it’s not only what is reported that is important…it’s how [...]

New Best Practices in Drip Campaigns

By |2017-02-10T02:41:08-06:00April 27th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

New Best Practices in Drip Campaigns Drip campaigns – or “nurture campaigns” as they are often called – have been part of the marketer’s essential tool belt for [...]

Automated Personalization and the “Zero Moment of Truth”

By |2017-02-10T02:41:12-06:00April 5th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides [...]

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