There Is More to Drip Campaigns Than Email Opens
There Is More to Drip Campaigns Than Email Opens Marketers need to consider the requirement of web tracking in drip campaigns. Simple email opens are not enough. Website engagement is a [...]
Personalization and Behavior-Based Trigger Marketing
Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. Trigger marketing, also known as behavioral [...]
Building Your Client’s Site’s Story
Building Your Client's Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what [...]
Individual Client Dashboards: The Personal Touch
Individual Client Dashboards: The Personal Touch Every marketing agency needs to report its progress to its clients, but it’s not only what is reported that is important…it’s how [...]
New Best Practices in Drip Campaigns
New Best Practices in Drip Campaigns Drip campaigns – or “nurture campaigns” as they are often called – have been part of the marketer’s essential tool belt for [...]
Automated Personalization and the “Zero Moment of Truth”
Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides [...]
