The Benefits of Adaptive Web Design Based on Google’s recommendations, marketers already know the benefits of Responsive Web Design (RWD) over creating separate pages to be served up [...]
Why Agencies Should be Using Content Automation Content marketing is a well-established pillar of marketing, and content is king of the castle. While there are challenges when it [...]
Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome.
The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. It’s important for marketers to understand [...]
Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization. With an abundance of data at our fingertips, it’s amazing marketers still don’t [...]
GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. A focused message related directly to an individual is received better and is more likely [...]