»Tag: Predictive Content

Beyond Responsive Web Design to Adaptive Web Design

By |2017-02-10T02:40:03-06:00February 6th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

The Benefits of Adaptive Web Design Based on Google’s recommendations, marketers already know the benefits of Responsive Web Design (RWD) over creating separate pages to be served up [...]

Content Automation is the Future of Content Creation

By |2017-02-10T02:40:07-06:00February 1st, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , |

Why Agencies Should be Using Content Automation Content marketing is a well-established pillar of marketing, and content is king of the castle. While there are challenges when it [...]

Automated Behavioral Segmentation: Personalized in Real Time

By |2019-03-28T14:20:49-06:00December 2nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Benefit of Automated Behavioral Segmentation: Personalization in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers [...]

The Differences Between Behavioral Segmentation and Audience Segments

By |2019-03-28T14:20:34-06:00November 11th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. It’s important for marketers to understand [...]

Three Ways to Improve Personalized Marketing

By |2017-02-10T02:40:16-06:00November 7th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , |

Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization. With an abundance of data at our fingertips, it’s amazing marketers still don’t [...]

GEOIP-Based Segmentation for Targeted Marketing

By |2017-02-10T02:40:17-06:00November 3rd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. A focused message related directly to an individual is received better and is more likely [...]

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