Home»Tag: pr agencies

The Importance of Market Attribution for Agencies

By |2019-03-29T11:07:09-06:00July 10th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , |

Why Agencies Need Market Attribution Market attribution – or marketing attribution – is determining the media channel driving purchases. Prior to the purchase of a product or service, [...]

The Importance of Storytelling

By |2017-06-15T18:57:21-06:00June 14th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , , |

Storytelling: It’s All About Keeping Your Brand Out Front The concept of storytelling in marketing is all about building a narrative of what your brand offers and how [...]

Smart Agencies are Investing in Technology

By |2019-03-29T11:15:50-06:00May 16th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , |

Investing in Technology for Smart Agencies According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns [...]