»Tag: marketing segmentation

Difference Between Personalization and Hyper-personalization

By |2019-02-19T13:54:54-06:00October 4th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , , |

Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their [...]

5 Reasons Your Marketing Needs Specialized Automation

By |2018-08-08T21:42:56-06:00August 8th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

How Specialized Automation Improves Return on Investment Most businesses today are utilizing some degree of automation to make it easier to manage and scale their operations. But when [...]

Beyond Responsive Web Design to Adaptive Web Design

By |2017-02-10T02:40:03-06:00February 6th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

The Benefits of Adaptive Web Design Based on Google’s recommendations, marketers already know the benefits of Responsive Web Design (RWD) over creating separate pages to be served up [...]

Content Automation is the Future of Content Creation

By |2017-02-10T02:40:07-06:00February 1st, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , |

Why Agencies Should be Using Content Automation Content marketing is a well-established pillar of marketing, and content is king of the castle. While there are challenges when it [...]

The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization

By |2017-02-10T02:40:08-06:00January 13th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. [...]

Automated Behavioral Segmentation: Personalized in Real Time

By |2019-03-28T14:20:49-06:00December 2nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Benefit of Automated Behavioral Segmentation: Personalization in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers [...]

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