Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their [...]
How Specialized Automation Improves Return on Investment Most businesses today are utilizing some degree of automation to make it easier to manage and scale their operations. But when [...]
The Benefits of Adaptive Web Design Based on Google’s recommendations, marketers already know the benefits of Responsive Web Design (RWD) over creating separate pages to be served up [...]
Why Agencies Should be Using Content Automation Content marketing is a well-established pillar of marketing, and content is king of the castle. While there are challenges when it [...]
The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. [...]
Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome.