»Tag: Marketing Personalization

Difference Between Personalization and Hyper-personalization

By |2019-02-19T13:54:54-06:00October 4th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , , |

Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their [...]

ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data

By |2017-12-01T20:15:35-06:00November 30th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , |

Good Data and Tool Integration Essential to Personalization ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data A big part of making your business profitable is your [...]

Beyond Responsive Web Design to Adaptive Web Design

By |2017-02-10T02:40:03-06:00February 6th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

The Benefits of Adaptive Web Design Based on Google’s recommendations, marketers already know the benefits of Responsive Web Design (RWD) over creating separate pages to be served up [...]

Content Automation is the Future of Content Creation

By |2017-02-10T02:40:07-06:00February 1st, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , |

Why Agencies Should be Using Content Automation Content marketing is a well-established pillar of marketing, and content is king of the castle. While there are challenges when it [...]

The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization

By |2017-02-10T02:40:08-06:00January 13th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. [...]

Load More Posts