The Impact of Marketing Data on the Sales Cycle
When it comes to marketing data, many businesses focus on using it to optimize conversion points. It makes sense since lead generation and landing pages have a large [...]
Why You Can’t Use Google Data Studio for Reporting Leads
I'm a big fan of Google Data Studio. It's flexible in the great number of inputs it'll take and it's easy to lay out powerful dashboards, but I [...]
Difference Between Personalization and Hyper-personalization
Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their [...]
5 Reasons Your Marketing Needs Specialized Automation
How Specialized Automation Improves Return on Investment Most businesses today are utilizing some degree of automation to make it easier to manage and scale their operations. But when [...]
5 Ways to Target Branded Facebook Content
Guest Post Provided by Ilan Nass of Taktical.co in New York According to Pew Research, an incredible 68 percent of Americans are Facebook users, making it an incredibly [...]
How Pipedrive and ActiveDEMAND Maximize Conversions by Aligning Marketing and Sales
Pipedrive and ActiveDEMAND Integration Maximize Conversions with Sales and Marketing Alignment The successful alignment of sales and marketing isn’t just a nice thing to have for ‘brand consistency.’ [...]
