Home»Tag: demographics

Automated Behavioral Segmentation: Personalized in Real Time

By |2019-09-25T10:41:22-06:00December 2nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome.

The Differences Between Behavioral Segmentation and Audience Segments

By |2019-03-28T14:20:34-06:00November 11th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. It’s important for marketers to understand [...]

Three Ways to Improve Personalized Marketing

By |2017-02-10T02:40:16-06:00November 7th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , |

Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization. With an abundance of data at our fingertips, it’s amazing marketers still don’t [...]

GEOIP-Based Segmentation for Targeted Marketing

By |2017-02-10T02:40:17-06:00November 3rd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. A focused message related directly to an individual is received better and is more likely [...]