Home»Tag: data driven segmentation

5 Reasons Your Marketing Needs Specialized Automation

By |2018-08-08T21:42:56-06:00August 8th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

How Specialized Automation Improves Return on Investment Most businesses today are utilizing some degree of automation to make it easier to manage and scale their operations. But when [...]

ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data

By |2017-12-01T20:15:35-06:00November 30th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , |

Good Data and Tool Integration Essential to Personalization ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data A big part of making your business profitable is your [...]

The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization

By |2017-02-10T02:40:08-06:00January 13th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. [...]

Automated Behavioral Segmentation: Personalized in Real Time

By |2019-09-25T10:41:22-06:00December 2nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome.

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