»Tag: data driven segmentation

5 Reasons Your Marketing Needs Specialized Automation

By |2018-08-08T21:42:56-06:00August 8th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

How Specialized Automation Improves Return on Investment Most businesses today are utilizing some degree of automation to make it easier to manage and scale their operations. But when [...]

ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data

By |2017-12-01T20:15:35-06:00November 30th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , |

Good Data and Tool Integration Essential to Personalization ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data A big part of making your business profitable is your [...]

The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization

By |2017-02-10T02:40:08-06:00January 13th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. [...]

Automated Behavioral Segmentation: Personalized in Real Time

By |2019-03-28T14:20:49-06:00December 2nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Benefit of Automated Behavioral Segmentation: Personalization in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers [...]

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