Home/Tag:data driven segmentation

5 Reasons Your Marketing Needs Specialized Automation

By |2022-06-22T13:39:24-06:00August 8th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

How Specialized Automation Improves Return on Investment Most businesses today are utilizing some degree of [...]

ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data

By |2017-12-01T20:15:35-06:00November 30th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , |

Good Data and Tool Integration Essential to Personalization ActiveDEMAND provides seamless tool integration with Clearbit [...]

The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization

By |2017-02-10T02:40:08-06:00January 13th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite [...]

Automated Behavioral Segmentation: Personalized in Real Time

By |2022-06-22T13:51:23-06:00December 2nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Benefit of Automated Behavioral Segmentation: Personalization in Real Time Behavioral segmentation categorizes prospects in [...]