How Specialized Automation Improves Return on Investment Most businesses today are utilizing some degree of automation to make it easier to manage and scale their operations. But when [...]
Increase Your Conversion Rates with Account-Based Marketing View the webcast now Improving conversion rates is challenging. People expect personalized interactions with brands across [...]
Importance of Data Integrity in Account-Based Marketing ABM: It Starts With Data View the webcast now People expect highly personalized interactions with brands, regardless of the engagement [...]
Good Data and Tool Integration Essential to Personalization ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data A big part of making your business profitable is your [...]
The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. [...]
Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome.