»Tag: behavioral marketing

Web Personalization vs. Personalization

By |2017-02-10T02:40:37-06:00July 19th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , |

Web Personalization vs. Personalization If you ask marketers today if they’re using personalization, most of the time the answer is a resounding YES. This can refer to something as [...]

The Benefits of Using Exit Intent Popups

By |2017-02-10T02:40:38-06:00July 14th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

The Benefits of Using Exit Intent Popups Savvy marketers and marketing agencies understand the usefulness of the exit intent popup. The concept isn’t complicated. It’s all about effectiveness. Personalization [...]

Personalization and Behavior-Based Trigger Marketing

By |2017-02-10T02:40:52-06:00May 31st, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , |

Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. Trigger marketing, also known as behavioral [...]