»Tag: B2B Marketing

Google Message Extensions Means Even More Ways to Track PPC Attribution

By |2017-02-10T02:40:12-06:00November 24th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports [...]

The Differences Between Behavioral Segmentation and Audience Segments

By |2019-03-28T14:20:34-06:00November 11th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. It’s important for marketers to understand [...]

Three Ways to Improve Personalized Marketing

By |2017-02-10T02:40:16-06:00November 7th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , |

Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization. With an abundance of data at our fingertips, it’s amazing marketers still don’t [...]

GEOIP-Based Segmentation for Targeted Marketing

By |2017-02-10T02:40:17-06:00November 3rd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. A focused message related directly to an individual is received better and is more likely [...]

Bring Pages Back From the Dead with Dynamic Content!

By |2017-02-10T02:40:18-06:00October 20th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Bring Pages Back From the Dead with Dynamic Content! Once upon a time your content was fresh and it converted. The information was downloaded and referenced regularly, a [...]

Diving Deeper Into Drip Campaign Best Practices

By |2017-02-10T02:40:26-06:00August 22nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

Diving Deeper Into Drip Campaign Best Practices In a previous post, we talked about drip campaigns and how they have been an essential part of a marketer’s “tool [...]

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