Home»Tag: B2B Marketing

The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization

By |2017-02-10T02:40:08-06:00January 13th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. [...]

Call Tracking and PPC. Are You Doing it Right?

By |2017-03-22T17:31:48-06:00January 4th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , |

4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. When set up correctly the data collected is [...]

The Importance of Google and Mobile-First Indexing

By |2016-12-28T14:27:26-06:00December 21st, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , |

Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the [...]

Automated Behavioral Segmentation: Personalized in Real Time

By |2019-09-25T10:41:22-06:00December 2nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome.

Load More Posts