Get the Most from Account Based Marketing with Automation For many businesses, one or two main clients can represent a significant portion of their revenue. That's why it [...]
Why ABM Made a Comeback in B2B and How It Can Maximize Profits for Your Company In the B2B world, certain client accounts are worth a small fortune [...]
The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. [...]
4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. When set up correctly the data collected is [...]
Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the [...]
Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome.