»Tag: B2B Marketing

The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization

By |2017-02-10T02:40:08-06:00January 13th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. [...]

Call Tracking and PPC. Are You Doing it Right?

By |2017-03-22T17:31:48-06:00January 4th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , |

4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. When set up correctly the data collected is [...]

The Importance of Google and Mobile-First Indexing

By |2016-12-28T14:27:26-06:00December 21st, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , |

Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the [...]

Automated Behavioral Segmentation: Personalized in Real Time

By |2019-03-28T14:20:49-06:00December 2nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Benefit of Automated Behavioral Segmentation: Personalization in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers [...]

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