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The Importance of Google and Mobile-First Indexing

By |2022-06-30T16:15:02-06:00December 21st, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , |

Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are [...]

Automated Behavioral Segmentation: Personalized in Real Time

By |2022-06-22T13:51:23-06:00December 2nd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Benefit of Automated Behavioral Segmentation: Personalization in Real Time Behavioral segmentation categorizes prospects in [...]

Conversation Analytics: Calls vs. Good Calls

By |2017-03-22T17:34:41-06:00November 15th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking [...]

The Differences Between Behavioral Segmentation and Audience Segments

By |2019-03-28T14:20:34-06:00November 11th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down [...]

Three Ways to Improve Personalized Marketing

By |2017-02-10T02:40:16-06:00November 7th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , |

Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization. [...]

GEOIP-Based Segmentation for Targeted Marketing

By |2017-02-10T02:40:17-06:00November 3rd, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. [...]