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The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization

By |2017-02-10T02:40:08-06:00January 13th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite [...]

Call Tracking and PPC. Are You Doing it Right?

By |2017-03-22T17:31:48-06:00January 4th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , |

4 Tips to Understand Call Tracking and PPC Most marketers have used or are at [...]

Google Message Extensions Means Even More Ways to Track PPC Attribution

By |2017-02-10T02:40:12-06:00November 24th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , |

Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added [...]

Conversation Analytics: Calls vs. Good Calls

By |2017-03-22T17:34:41-06:00November 15th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking [...]

The Role Call Tracking Plays in Sales Planning

By |2022-06-30T16:08:08-06:00May 20th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

How To Use Call Tracking with Sales Planning Believe it or not, even in this [...]

Predictive Personalization and Call Tracking

By |2017-03-22T17:40:02-06:00March 18th, 2016|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , |

Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email. Being [...]

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