ActiveDEMAND Increases Marketing ROI with SMS/MMS Marketing Campaign Feature

Web-based integrated marketing platform now enables marketers to create segmented contact lists and target them with Short Message Service and Multimedia Messaging Service campaigns.

ActiveDEMAND, an integrated web-based marketing platform geared towards marketing agencies, small business, and corporate marketers seeking more intuitive ways to generate leads, close sales and retain customers, has announced its Short Message Service (SMS) and Multimedia Messaging Service (MMS) marketing campaign feature, enabling marketers to create segmented contact lists and target them with such campaigns. According to CMO Brian Neufeld, there are a plethora of reasons businesses should use SMS — and MMS — marketing.

“For those who haven’t heard, SMS marketing is big business,” states Neufeld. “Hundreds of millions of dollars are being spent every year on text messaging campaigns, while businesses running the gamut from Fortune 500 companies to mom-and-pop shops have jumped on the SMS marketing bandwagon. Further, mobile marketing has proven to increase exposure while also providing the end user more of a say in how they consume product information.”

As a plain text approach that is sent either peer-to-peer from mobile phones or from a mobile messaging service provider, SMS boasts such benefits as high volumes, reliable uptime, incredible connectivity reaching a huge base of subscribers and substantial message size capability (a standard SMS text message can fit up to 160 characters). Adds Neufeld about ActiveDEMAND’s role in the SMS marketing foray, “There are a multitude of SMS campaigns marketers can implement using ActiveDEMAND in order for clients to interact directly with their audiences such as account notifications, reminders, coupon campaigns and more.”

Multimedia Messaging Service (MMS) messages are sent peer-to-peer from mobile phones, a Multimedia Messaging Service Provider or even from a website to a mobile phone. According to experts such as Neufeld, they’re ideal for making a text “memorable” by adding a picture, animated .GIF, or audio clip.

“Through MMS messaging, it is possible to create campaigns similar to those of SMS with the advantage of being able to make them visually compelling,” says Neufeld. “Since the content is delivered within the message itself, an MMS message that encompasses multimedia does not require extra data usage by the end users, and there’s no need to worry about end users being stuck with extra costs since carriers do not differentiate themselves from SMS.

“Indeed, given the amount of people that own mobile devices coupled with the fact that consumers are more inclined to open a text message than an email, mobile messaging is a great fit for a brand’s marketing strategy… and that’s what the ActiveDEMAND SMS/MMS marketing campaign feature is all about.”

About ActiveDEMAND

ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of marketing campaigns for their clients. ActiveDEMAND provides built in campaign, email, landing page and other templates leaving the agency to simply configure campaigns. Other complete marketing automation platforms are priced outside the budgets of marketing agencies. Not ActiveDEMAND. The platform is built and priced for online marketing agencies to help them market effectively and grow their business.

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