JumpDEMAND Releases Contextual Dynamic Email Images Feature for ActiveDEMAND Platform
Leading integrated marketing automation solution allows marketers to have complete control over which email images display to which recipients – in real time – and more.
Calgary, Alberta, Canada – May 25, 2016 –ActiveDEMAND, a leading integrated marketing automation platform from JumpDEMAND , that allows marketers to track user engagement and use that information to improve marketing performance, has been further improved by way of a contextual dynamic email images feature. Now, through ActiveDEMAND, marketers can have complete control over which email images get displayed to which recipients, in real-time, while choosing what images the user sees based on who they are, their location when the email was opened and other parameters.
“Imagine a company with regional offices throughout a specific district that wishes to have its email headers display the office location closest to the recipient…that’s precisely what our contextual dynamic email images offers,” says Sean Leonard, CEO of JumpDEMAND. “Email marketing isn’t just about how prospects interact with a marketer’s emails; rather, it is how their emails interact with subscribers. Graphics that are better targeted in this regard grab attention – and that’s good for conversions.”
According to JumpDEMAND representatives such as Leonard, getting people to engage with emails is absolutely critical in this day and age for effective email marketing results. With ActiveDEMAND, the power to determine what images are displayed in an email based on open data is at a marketer’s fingertips, with dynamic email images promising a lift in email engagements as well as marketers getting more from their existing email contact list.
“For email marketers, getting control over content and ensuring the right content and messages are delivered is vital,” adds Leonard. “Contextual content is a great way to ensure that emails get results. But not only that, dynamic images are not just for emails – ActiveDEMAND enables marketers to use dynamic images on landing pages as backgrounds, on websites and more, all contributing to maximizing conversions. All users have to do is create the image, share the public link and let ActiveDEMAND decide which email to display based on targeting…it’s that easy.”
Because marketers will now have complete control over which email images are displayed to which recipients, they can create a dynamic image once and then reuse it for all of their emails and landing pages.
ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of marketing campaigns for their clients, providing built-in campaign, email, landing page and other templates so the agency can concentrate on successfully configuring campaigns. Other complete marketing automation platforms are priced outside the budgets of most marketing agencies, but not ActiveDEMAND – the platform is built and priced for online marketing agencies to help them market effectively and grow their business. More information about ActiveDEMAND can be obtained by calling (844) 334-5635 or visiting www.ActiveDEMAND.com.