Introducing Dynamic Personalized Content Blocks from ActiveDEMAND
Intuitive website element takes call-to-action concept to ultra-intelligent new level while promising increased conversions and more from existing traffic.
Calgary, Alberta, Canada – March 21, 2016 –ActiveDEMAND, the integrated marketing automation platform that allows marketers to track user engagement, announces the launch of its Dynamic Personalized Content Blocks. Designed to help drive phone calls through contextual web content, this Dynamic Personalized Content approach allows web content to adapt to situations such as who is viewing, where they came from, what they are looking for and countless other elements that focus a marketing message to match a contact’s needs – all based on a contact’s activity.
“Clear, effective call-to-actions are essential for any website, but Dynamic Personalized Content grabs a person’s attention and leads to more conversions,” says Sean Leonard, CEO of parent company JumpDEMAND. “Online marketing isn’t about how prospects interact with a website; rather, it is more about how a website interacts with visitors. Our ActiveDEMAND Dynamic Personalized Content Blocks let marketers deliver content that’s been personalized for visitors and tailored to what they want to see, while also avoiding the display of irrelevant information.”
Personalization is a growing trend in digital marketing; customers and prospects now seek marketing messages that are tailored to individual tastes, and personalization increases the performance of campaigns in a way rarely seen.
“Our Personalized Dynamic Content Blocks drive website conversions in important ways,” adds Leonard. “They are similar to call-to-actions currently being used by marketers, only, to be perfectly honest, smarter – with ActiveDEMAND Dynamic Content Blocks, marketers will see a lift in conversions, meaning they’ll be getting more from existing traffic. What’s more, the Content Blocks are responsive, which means what is displayed is user-dependent, and they can be created just like other website elements which means they are easy to build and edit.”
Additionally, ActiveDEMAND Dynamic Content Blocks are synced with marketers’ databases, leaving call-to-actions to be dynamically personalized, while offering complete user control over them so frustrating alterations to websites or consulting IT departments for simple changes become a thing of the past. ActiveDEMAND’s protocol even allows marketers to test different Dynamic Content Blocks to maximize conversions.
ActiveDEMAND is an integrated marketing platform built and designed for digital marketing agencies to help them easily create, track and execute the performance of marketing campaigns for their clients. ActiveDEMAND provides built-in campaign, email, landing page and other templates, leaving the agency to simply configure campaigns. While most other complete marketing automation platforms are priced outside the budgets of marketing agencies, ActiveDEMAND has been built and priced for online agencies to help them market effectively and grow their business.
More information about ActiveDEMAND can be obtained by calling (844) 334-5635 or visiting www.ActiveDEMAND.com.