Improve Email Campaign Performance with ActiveDEMAND Predictive Send
Well-respected integrated marketing automation platform becomes even more intuitive by delivering marketing emails based on predicting the optimal time for delivering emails to individual recipients.
JumpDEMAND, parent company and brainchild of the ActiveDEMAND integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of marketing campaigns for their clients, announced the addition of the Predictive Send email campaign feature for ActiveDEMAND. Predictive Send delivers marketing emails based the individual profile of a contact and what’s best for the individual recipient. ActiveDEMAND tracks the activity of contacts to predict when a contact is most likely to respond to an email campaign.
“There has been a good deal of debate among marketers regarding the best day of the week and time of the day to execute email campaigns,” states Brian Neufeld, CMO of JumpDEMAND. “Because send times are influenced by many factors and can be difficult to nail down, ActiveDEMAND Predictive Send takes the guesswork out of email delivery times and automatically optimizes the process for the best results. What’s more, Predictive Send increases the open rate, click-through rate and conversion rate.”
With predictive personalization becoming more prominent in the world of marketing as the year 2016 approaches, JumpDEMAND representatives recognize that customers and prospects want marketing messages that are tailored to individual tastes; in response, personalization increases the performance of marketing campaigns.
“Consumers today are plugged into multiple channels and served with predictive personalized content at every turn,” adds Neufeld. “Netflix automates our motion picture recommendations, Amazon suggests products based on viewing history and Facebook delivers personalized news feeds that correspond to tastes, preferences and behavior. This expectation of personalization has become ubiquitous and no business can afford to ignore this trend – the problem is, most businesses don’t boast the kind of engineers and data volumes required to implement such powerful, automated resources. And that’s where we come in with ActiveDEMAND Predictive Send.”
JumpDEMAND is no stranger to email marketing, offering the most complete email marketing tool available through its ActiveDEMAND platform. Through unlimited landing pages, forms, autoresponders and more, ActiveDEMAND email marketing software has become essential for business owners and marketing agency reps alike, allowing them to connect with prospects, execute customer retention campaigns and keep everyone involved – clients, employees, et al – up-to-date.
ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of marketing campaigns for their clients. ActiveDEMAND provides built in campaign, email, landing page and other templates leaving the agency to simply configure campaigns. Other complete marketing automation platforms are priced outside the budgets of marketing agencies. Not ActiveDEMAND. The platform is built and priced for online marketing agencies to help them market effectively and grow their business. Learn more about ActiveDEMAND at www.ActiveDEMAND.com.