Google Awards ActiveDEMAND Google Analytics Certified Partner Status

Essential integrated marketing platform meets vigorous requirements set forth by search engine giant.

ActiveDEMAND, an integrated marketing tool designed to help build industry leaders, has become a Google Analytics Certified Partner, meeting the stringent requirements set forth by the search engine giant. The Google Analytics Certified Partner program represents an accreditation at company-level for businesses that package, sell and deliver not only analytics but conversion optimization tools and website testing to companies operating online. As leaders in this area, ActiveDEMAND – in becoming a Google Analytics Certified Partner – will now continue to grow while boosting its clients’ website conversion rates and profitability.

“Google’s Certified Partner program brings together the best strategic companies from across the globe that advance digital marketplace practices for the most respected brands,” explains Brian Neufeld, CMO of ActiveDEMAND’s parent company JumpDEMAND. “To that end, ActiveDEMAND was honored to join this exclusive club, and I expect our company to continue advancing the industry’s thought leadership. Indeed, ActiveDEMAND is armed with quite the formidable team, and they have proven themselves very capable to deliver extraordinary results.”

For ActiveDEMAND’s clients, GACP status equates to receiving even more help in deploying, managing and improving marketing analytics programs through Google Analytics. From the basics of setting up goal conversions to advanced integrations with third-party data sources, clients can gain a competitive edge through improved data, analysis and insight.

In working with digital marketing agencies, ActiveDEMAND provides an integrated marketing platform so these agencies’ clients attract prospects through content and email, social media sharing and active marketing campaigns, while providing customer value and building bridges of trust.

“It wasn’t so long ago that I felt ActiveDEMAND’s mission should be to challenge and redefine the role and impact of marketing agecnies,” concludes Neufeld. “Not only do I still believe that, but with our new partnership with Google, I believe we’re one massive step closer to fulfilling that mission.”

About ActiveDEMAND

ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of marketing campaigns for their clients. ActiveDEMAND provides built in campaign, email, landing page and other templates leaving the agency to simply configure campaigns. Other complete marketing automation platforms are priced outside the budgets of marketing agencies. Not ActiveDEMAND. The platform is built and priced for online marketing agencies to help them market effectively and grow their business.

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