How Online Web Forms Help Connect You with Your Website Visitors

So you’ve got some pretty awesome webinars and you want your visitors to register for them. You’ve also got resources like white papers and eBooks, and you want your customers to gain access to them. How about that imperative ‘Contact Us’ page? You undoubtedly want your prospects to contact you, don’t you? Whatever that exchange of information may be, there has to a place where you and your customers can meet to make that exchange happen. And how do you do that? It’s simple… You do it with an Online Web Form Builder.

There are literally thousands of web forms being filled out every hour on the Web. Whether it’s for checkout processes, lead generation or support tickets, web forms are that capability that carries out these tasks. Web Forms are one of the most powerful techniques in gathering customer information. They make the process of capturing customer data possible by putting your prospects right where you want them to be – either in your sales funnel or in front of your eyes for customer support.

Because your website is the place where you enable buyers to see your products and brand, you need to make sure that if they are motivated to take action, you are there providing them with that opportunity. That’s why a key element of website development is a form creator. Some web developers incorporate a form builder into the website when it’s build – some don’t. If you’re shopping around for a Marketing Automation Platform (MAP) you need to understand how your forms will function with your MAP. And if your current website doesn’t have a form creator, ActiveDEMAND offers the solution.

Below are 7  features of Web Forms that ActiveDEMAND offers and how they work to enhance the customer experience.

1. Built in Wizard
   Online Web Form Builder wizard gives you the power to create the perfect form. All you have to do is choose the information you want to collect, make some forms mandatory, and set the order and customize the labels.
2. Confirmation emails
   Using an auto-responder, you can automatically send a confirmation email to your users after they’ve submitted a form on your website.
3. Reporting
   With ActiveDEMAND, you can track form submissions and segment users into specific lists for your marketing campaigns.
4. Automatic notifications
   With automatic notifications, you can immediately get notified once a form has been filled out.
5. SPAM filter
   Reduce the spam that comes through your forms and get unwanted form submissions out of the way.
6. Multi-step forms
   Progressive profiling allows you to collect customer data through a series of steps so that your customers don’t feel overwhelmed by the amount of information you ask them to fill out.
7. Mobile ready
   With ActiveDEMAND, all of your forms are completely viewable on any mobile device – iPhone, Android and Windows phone.

Forms are a really great way to connect with your website visitors. As long as you’ve got an offer, and a customer is on your website, there is a chance that they will be interested in learning more. This is why web forms are a critical technique in gaining visitor information.
How important are web forms for your business? What do you mostly use them for?

Written by Sean Leonard

Sean Leonard, B.Sc Eng. CompE, Msc (CompE), MBA (Technology Commercialization) is the CEO and co-founder of JumpDEMAND Inc. where he is dedicated to helping Businesses with advanced emarketing strategies and utilizing the ActiveDEMAND integrated marketing automation platform. As an entrepreneur, Sean has more than twenty-five years of successful experience launching, owning, operating and growing businesses. Sean has over 10 years of successful global sales and marketing experience.