Marketing goes through a lot of trouble to get new business in the door but what happens if sales don’t answer the phone? ActiveDEMAND now tracks and exposes unanswered calls that are costing you money. You can see these missed calls via a single stat that you can watch over time or as a table of incoming calls that were not answered. These can be added to a dashboard or sent as a daily/weekly scheduled email.
You could choose to have a salesperson call these people back and you can use it to see which salespeople are slacking. This is key for businesses like:
B2B distributors and manufacturers
And so many more
Incoming phone calls are still a significant source of leads for many businesses. Start tracking whether you’re losing deals by not answering the phone.
Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.