Top Influencers & People to Watch – Volume 6
Being the marketing advancement-focused organization that we are, ActiveDEMAND continually combs through our database to locate and showcase more thought leaders and practitioners of online marketing strategies. As such, here is our sixth installment rounding up our favorite influencers and people to watch within the marketing industry. Indeed, these experts are at the forefront of their sectors – they’re not only knowledgeable in a range of focus areas that, together, encompass what’s happening (and what’s coming) in the world of digital marketing, they also provide well-rounded perspectives on the digital marketing landscape.
Helping marketers become “stellar storytellers,” Robert is the Chief Strategy Officer for the Content Marketing Institution and a senior contributing consultant for Digital Clarity Group. His highly-anticipated second book, Experiences: The Seventh Era of Marketing, has recently been released, while his first book, Managing Content Marketing, spent two weeks as a top 10 marketing guide on Amazon. This first published work is also considered to be the “owner’s manual” of the Content Marketing process. As a recognized expert in Content Marketing strategies, digital media and social web platforms, Robert innovates creative and technical strategies for a plethora of clientele, and has been involved in advising for such formidable entities as 3M, Dell, AT&T, KPMG, Staples, PTC and Petco. With more than 20 years of experience to his credit, this early Internet pioneer boasts quite the impressive track record for helping brands develop successful Web and Content Marketing tactics.
Author, entrepreneur and adventurer Yanik Silver started his professional foray from a one-bedroom apartment and a few hundred dollars, eventually building a multiple seven-figure business. As the co-author/publisher of several best-selling marketing books and tools including Moonlighting on the Internet, Instant Sales Letters and 34 Rules for Maverick Entrepreneurs, Silver has become a highly sought-after speaker who addresses groups running the gamut from the prestigious Wharton Business School to international audiences of 3,000-plus attendees. In creating Maverick Business Adventures, he is now focusing on impacting some one million young entrepreneurs aged 13 to 23 to start or grow their business by 2020.
Sandi is a Facebook marketing expert recognized by Forbes as one of the Top 20 Online Marketing Influencers of 2014, a Top 20 Women Social Media Influencer and a Top 50 Social Media Power Influencer, and is often called a “culture creator” with regard to her specialty in creating culture and storytelling for brands. With lead generation and digital media as her primary focus, Mrs. Krakowski started her first multi-million-dollar corporation as a young mom while overcoming many of her own obstacles – both personally and professionally – and as the founder and president of A Real Change International, Inc. and Sandpaper Tablet, Inc., she strives to help small business owners and large corporations alike utilize online space and social media for brand awareness, company growth and client loyalty. Additionally, she has helped build 11 notable companies by utilizing her experience in eCommerce, Internet Marketing, Direct Response Marketing, publishing, book creation, copywriting, sales and management, team development and leadership.
Tom is a “specialist in consumer behavior,” spending nearly 20 years of his life telling stories with numbers and attempting to gain insights from data. According to him, if brands need to become media, then brands need to understand their audience – something, he says, not achievable without inviting them into the process. As such, Tom’s passion lies in helping brands understand just what it takes to incorporate the voice of the consumer into their marketing, sales and operations. His blog, BrandSavant (BrandSavant.com), is all about the proliferation of data being generated by social, digital and traditional media, and how to actually gain insight from this data; according to Mr. Webster, despite (and perhaps because of) the metric tonnage of data being generated by today’s Web Analytics, deriving representative and actionable data remains a challenge for marketers, brand managers and anyone attempting to hit a target. His blog is an effort to “plant a flag” for quality in that regard… to ask better questions in the hopes of getting better answers. Tom is also the principal author of a number of widely-cited studies in digital and social media, including The Social Habit, Twitter Users in America and an annual series of studies on Podcasting. He also co-authored The Infinite Deal, the longest-running research series examining consumer usage of digital and traditional media in America, and is currently Vice President of Strategy and Marketing for Edison Research, the company that provides all of the exit polling data for the networks during the U.S. elections and primaries.
If someone were to ask us to name 10 or 20 people that should be followed in marketing, the aforementioned individuals would be right up there. What’s important to remember is that the more content we make today, the more we have to make tomorrow just to keep up.
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