Top Influencers & People to Watch – Volume 10
The term “influencer” is wiggling its way through the proverbial tangled web of the “digital ecosystem” – and it’s become a tough one to define because an influencer is much like a changeling… it boasts a different image for every brand, and often for every campaign attached to a brand. But now that word-of-mouth recommendations (and criticisms) spread through social media channels faster than a brushfire, influencers have come to represent people who are uber-active on social media and blogs, and are often referred to as brand advocates and niche promoters.
If you take one thing away from the following roundup of modern marketing experts, it should be this notion: True influence drives action, not just awareness.
Becoming a marketing leader, or expert, doesn’t happen overnight; it takes careful planning and hard work. But the aforementioned movers and shakers have positioned themselves as leaders in respective fields by addressing niches, differentiating themselves from so-called “wannabes,” responding quickly to changes in the marketing landscape, satisfying customers and, ultimately, investing their time in the future of marketing.