We’ve got a fresh new look to our website and we thought we’d share the special little bits that are included in it and how we did it.
Our website is on WordPress. WordPress is the most popular website Content Management System (CMS) by far, and ActiveDEMAND has a native plugin that works great with it. This makes it easy for us to embed forms, use dynamic phone numbers, use dynamic images, dynamic content blocks, and deploy ActiveDEMAND tracking code.
ActiveDEMAND Targeted Case Studies
In several places around the website, we showcase studies. The secret ingredient is that we actually have 13 different case studies that we show depending on what ActiveDEMAND thinks the user likes. If we can figure out the client is B2B, they get a B2B case study. This makes our case studies more relevant for the user without having to jam in a lot of navigation or bulk to the page. These are the easiest dynamic blocks to implement on a website and are the most relevant for most customers. We highly recommend using dynamic targeted case studies on your website.
This is a dynamic targeted case study example:
ActiveDEMAND Targeted Hero Banners
Our hero banners on the homepage and package pages personalize to the contact using information they’ve provided or signals we’ve seen in their behavior. Usually, this means we’ll be targeting based on the business type: agency, SaaS, B2B, local, etc, but it could also mean talking about our connection to their detected CRM, or other technology integrations.
This is a dynamic targeted hero banner example:
ActiveDEMAND Targeted Sidebar
Why stop there? We use a smaller 200×200 sidebar block on things like blog posts where we don’t want to use a ton of space up but want the personalization in there.
This is a dynamic targeted sidebar example:
ActiveDEMAND Dynamic Image Cityscapes
ActiveDEMAND can use the IP of users to dynamically change content or images. We use this functionality to show nearby cityscapes custom for each user.
This is a dynamic targeted cityscape example:
Hotjar for Usability QC
It can take a long time for analytics to show usability issues on a new website, so we use Hotjar to track website usage and stop usability issues sooner.
A bit more difficult to get pixel perfect, but using customer info in images can be very powerful in showing how something works.