Strategies for targeted email marketing

Email marketing is a great way for those in niche industries to target their audience with precision. Gone are the days when companies can send out large number of the same emails to many different people. Most readers who are sent such an “e-blast” wouldn’t even receive the letter, as it would go through spam and eventually be deleted by Google automatically. A better approach is to have a comprehensive website that includes Internet lead generation. With effective word choices, including long-tailed keywords, companies can carefully target the right people who want the right product from a business.

Long-tailed keywords are search terms that are extremely specific, so very few people would naturally think to type them into Google. Because they are so particular, the only people who would search for them are looking for something very niche. This is a good way to attract an audience that wants a particular item or service. As a B2B marketing strategy, this is crucial

Sending out emails

Once people have successfully been brought to the website, it helps to have a number of advertising strategies in place to help guide people toward the product they want. For example, having a call tracking system can help companies see which advertising campaigns are bringing the most people to their website. According to Hanah Cho, writing for the Dallas News, email campaigns should only be one part of a larger group of strategies for helping people decide whether to buy your product.

Having said that, emails are still a great way to advertise. Offer an email newsletter that is personal, quick, direct and easy to read, Cho recommended. People are so deluged with content that the shorter something is, the more likely they are to read it. Additionally, it helps to have pictures and very focused headlines to facilitate speed reading.

Nicole Fallon, of Business News Daily, wrote recently about the increasing proliferation of email marketing that is based on the idea of the conversation. People send a request for information to a website, and then receive an email back. After getting this, the users click on something in the letter and are sent to the relevant Web page. This triggers a second email that is sent later, which has information pertaining to whatever the person clicked on. This creates a back-and-forth dialogue.

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