This post will just show the differences between ActiveDEMAND’s SBM (Small Business Marketer) and CM (Corporate Marketer), for those who are considering the Corporate Marketer and want to know what they get

The biggest differences are around:

  • Workflow and business logic on lead distribution
  • Advanced automation for events, gated content, and webinars
  • User accounts and account management
  • Connecting to Enterprise CRMs
  • Content Moderation and Approval

Lead Distribution is also more feature-rich with Corporate Marketer. You can use many different rules to apply lead scoring, you can build complex workflows that filter and then deliver leads to the right sales teams, and you can use the ActiveDEMAND lead claiming process to improve sales accountability and ensure that leads don’t fall between the cracks.

Events, Gated Content, and Webinars are easier to perform with Corporate Marketer. Events and webinars are easier to perform because you can create a “best” recipe, and then duplicate that recipe for other events and webinars. Gated Content is content that requires the user to register with their name, email address, etc, in order to get access to a whitepaper, buyers guide, protected webpage, etc and the capability is built-in to Corporate Marketer.

Small Business Marketers get 1 user account and can’t be used to manage multiple ActiveDEMAND accounts. Corporate Marketer customers can create multiple user accounts and manage multiple accounts from a parent account. If you only really need 1 user account, Small Business Marketer is fine.

To access the ActiveDEMAND native connection with Salesforce or Microsoft Dynamics, a corporate marketer license is required.

Corporate Marketer also comes with a content moderation feature that works well for organizations that have multiple people creating content for emails, social media posts, blog posts, etc. Junior people can have their content reviewed by seniors before deploying, and senior people can have their work checked by peers. This enforcement can help stop the “whoops, I guess our intern put out a personal tweet on the company Twitter handle” mistakes.