Rumors about email marketing have been exaggerated
Email marketing is still a highly effective source of Internet lead generation in both the B2B and B2C industries. However, marketers need to be sure they aren’t buying into email myths that could prevent them from creating efficient campaigns. Many marketing professionals believe there is a best day and time to send out messages to their databases. According to an infographic from Alchemy Worx, marketers should take the following perceptions about email marketing with a grain of salt to continue running successful campaigns:
1. Consumers get too many emails so this isn’t an effective channel
Inbox overload may be a bit exaggerated. Sixty percent of consumers receive six or fewer emails from trusted brands every day.
2. Recipients mark everything as spam
Less than one subscriber in every 2,000 will mark messages as spam. Another common misperception regarding spam is certain keywords in subject lines will send an email straight into the less desirable folder where it will never be seen by recipients. Keywords have very little influence in the final destination of a message.
3. Greater frequency will cause clients to ignore more emails
While too many un-targeted messages can certainly annoy a company’s database, sending four messages instead of one over the course of a month can double the number of recipients who open emails, and this creates significant opportunities for revenue growth. If brands stick to the rules they establish with email programs and send relevant communications, customers will not necessarily ignore messages.
Despite these widely accepted misconceptions about email marketing, it’s still a highly effective channel for reaching current and prospective customers. An online marketing system can help organizations engage with clients and create relevant campaigns. Marketing automation is a crucial tool in these initiatives, and companies can measure how emails are performing.
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