Digital Marketing Agency Experiences Increased Client Retention with ActiveDEMAND
Local digital marketing agency, POD Marketing Inc., grows significantly using proven integrated agency automation platform – ActiveDEMAND.
Digital marketing agencies have reported great success utilizing the ActiveDEMAND integrated agency automation platform, being called a “viable and affordable solution” for agencies large and small, with POD Marketing Inc. being one of the latest to enjoy increased client retention. With ActiveDEMAND, created by Canada-based JumpDEMAND, digital marketing agencies such as POD Marketing gain the flexibility to meet their clients’ needs while reducing the cost and time normally invested in campaigns. Further, with flexible workflows and campaign recipes, marketers can deploy and adjust marketing campaigns quickly.
“ActiveDEMAND has made our lives as a marketing agency easier with its intuitiveness and customized call tracking software,” says Kevin Wilhelm, President of POD Marketing Inc. “We have clients that require innovative problem-solving, and in the past we turned to providers who couldn’t or wouldn’t customize solutions for us. Using the ActiveDEMAND platform, we have been able to retain these clients and provide greater value to them as their agency.”
A major aspect that sets ActiveDEMAND apart from other agency automation platforms is its built-in call tracking capabilities, with JumpDEMAND representatives citing the fact that no other agency automation platform boasts the type of call tracking features ActiveDEMAND does. More than just counting calls, ActiveDEMAND’s system understands the call conversation through its CallForensics™ implementation, thus lead-scoring the call based on context — not counting wrong numbers and robocalls as leads.
“The ActiveDEMAND platform is very powerful, and we’ve only scratched the surface of its capabilities at this point,” adds Wilhelm. “Not only are we able to market more effectively for clients, we’re able to provide new marketing solutions to them, all of which has provided us a competitive edge.”
More than just a rich set of tools, JumpDEMAND’s flagship agency automation platform is designed to make marketing products and services easy by taking advantage of automation which encompasses templates, workflows and pre-built campaigns. ActiveDEMAND does not require the expertise of tech-savvy or sophisticated users in order to yield impressive results – the platform is used by a multitude of digital marketing agencies and small businesses, many under 100 employees in size, to help grow their bottom lines.
“JumpDEMAND doesn’t just provide an effective, highly intuitive agency automation tool… we help businesses see what marketing efforts are working and which ones aren’t,” concludes Brian Neufeld, CMO of JumpDEMAND. “And while ActiveDEMAND is indeed committed to the provision of detailed campaign analytics, it goes far beyond this by presenting a macro overview of the general ‘marketing health’ of a business: Through the use of detail attribution dashboards and reports, businesses are kept apprised of the exact ‘health’ of their marketing efforts.
“We have been ecstatic about working with POD Marketing, and are thrilled that they are reaping many of ActiveDEMAND’s myriad of benefits.”
About POD Marketing, Inc.
Working exclusively with particular industries, POD Marketing specializes in building effective marketing campaigns for businesses within those industries. The agency interacts with clients in the home services, professional services, sports/health/wellness, real estate and property management and automotive services sectors, offering a plethora of professional tactics including website design, copywriting, conversion optimization, lead generation, and graphic design. Visit POD Marketing at www.PODMarketingInc.com.
ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of marketing campaigns for their clients. ActiveDEMAND provides built-in campaign, email, landing page and other templates leaving the agency to simply configure campaigns. Other complete marketing automation platforms are priced outside the budgets of marketing agencies. Not ActiveDEMAND. The platform is built and priced for online marketing agencies to help them market effectively and grow their business. Learn more about ActiveDEMAND at www.ActiveDEMAND.com.