Creating Data-Driven Buyer Personas
Buyer Personas are a powerful tool used in marketing and sales. They help define the parameters of an ideal customer which then outlines the content to write that [...]
California Consumer Privacy Act (CCPA) and ActiveDEMAND
ActiveDEMAND stays on top of relevant privacy laws to ensure our customers have access to tools to ensure compliance. From GDPR to CASL and now CCPA, ActiveDEMAND provides [...]
How to Slack Like a Pro
ActiveDEMAND now offers native Slack integration. The popular instant messaging platform is quickly becoming the defacto standard in marketing agencies and inside other forward-looking businesses. Now with native [...]
Enhanced Salesforce Integration
ActiveDEMAND has recently updated to offer tighter integration options with Salesforce. While users were previously able to connect natively with Salesforce and transfer leads, we now offer additional [...]
Close the Sales and Marketing Loop with Leadsbridge Integration
Guest Blog Post by Leadsbridge Most businesses today have one unique problem. It is the inability to align their sales and marketing teams to work together as one [...]
ActiveDEMAND for Web Developers
ActiveDEMAND is a powerful marketing automation platform that extends website functionality. This article will describe how web developers can make use of the power available when redeveloping an [...]
