Only 24 Hours in a Day: Making the Most of Senior Living Marketing Systems
If time is money, then in senior living, time is move-ins. Marketing efforts must be impactful and efficient to resonate with prospects and families, build trust, and regularly turn into move-ins. With only 24 hours in a day, your team must maximize the potential of marketing systems. Let’s explore how to get the most from marketing automation, CRM optimization, and the use of live chat.
Harness the Power of Marketing Automation
Automated marketing tools allow you to schedule campaigns ahead of time, ensuring the right messages reach older adults and family members when they will have the most impact. Have your team create automated drip campaigns tailored to specific segments. These campaigns uniformly nurture leads across all your communities, providing folks with information and resources progressively and leading them toward a decision.
Best Practices
Regularly evaluate and tweak your automation strategies based on analytics. What are the open rates, click-through rates, and conversion rates? Use data to refine your approach.
Optimize Your CRM for Efficiency
Your CRM should house full profiles of current and future residents, including the level of care needed, special areas of interest, interaction history, and personal information on them and their family members. Having all of these details in one place allows your whole team to maintain strong communication and build trust.
Many CRMs allow for task automation. Have your team set reminders for outreach and automate follow-ups with personalized messaging for each prospective resident. Yes, some software systems are just that sophisticated. Should the CRM task automation not meet your needs, a well-integrated marketing automation system often will.
Best Practices
Training is key. Make sure your team knows how to utilize all the features of your CRM, and if not, engage the software company’s team to deliver this training. The more adept your team is at using the system, the more move-ins you will glean from it.
Integrate Live Chat for Real-Time Engagement
In today’s digital age, people expect instant answers. Sure, live chat serves up real-time engagement, answering questions, addressing concerns, and prompting potential residents or families to decide and take action toward moving in. Even more, AI-assisted chat delivers powerful chat automation that allows your team to capture engagement at all times of the day. The best web chat solution will be flexible and support both live and AI-assisted chat.
Best Practices
Many senior living organizations overuse the call to action, “Take a tour.” Not everyone who visits your website is ready to take a tour or make a call. Live chat acts as a middle ground, engaging leads by offering immediate value without a big commitment.
Finally, integrate your systems where possible. Many CRMs offer integrations with marketing automation platforms and live chat systems. Better yet, seek out one solution that does all three. Integration ensures data flows seamlessly, providing a holistic view of each lead and further empowering your team to build trust and close move-ins. Time might be limited, but you can make every second count with the right tools and strategies.
To learn more about how ActiveDEMAND can build out campaigns like these for you and your team, book a demo today. No cost, no obligation, no sales pitch. Promise.
ActiveDEMAND is a marketing automation software company supporting multi-location senior living organizations in building trust with future residents and family members at scale. Our marketing automation software is used in more than 3,800 senior living communities across the United States. More than 7,500 marketing professionals nationwide use our marketing automation software. For details, visit www.activedemand.com.
