»»Online Reputation Management (ORM) with Gravity Forms

Online Reputation Management (ORM) with Gravity Forms

No matter the size of business, Online Reputation Management (ORM) can’t be ignored by those serious about growing their business. ActiveDEMAND helps marketers build their 3rd party review sites with positive online reviews.

We see a number of companies using Gravity Forms to survey customers after a product or services has been delivered. For example, upon completing a home service (ie. electrician, plumber, painter, cleaner, etc), the home owner is asked to complete an online survey, via Gravity Forms, evaluating the service delivered. When the survey is submitted, the data is automatically imported into ActiveDEMAND and evaluated. In the event the home owner provided a positive review, an ActiveDEMAND campaign will execute asking the home owner to share their experience on a reputable 3rd party review site such as Homestars. If the review was not positive, ActiveDEMAND would notify management who can then review the issues.

ActiveDEMAND connects seamlessly with your Gravity Forms account. Based on the rules you set up, ActiveDEMAND will automatically request 3rd party reviews.

Request a 3rd party review from a happy customer submitting feedback via a Gravity Form

How It Works

  1. You have a new Gravity Form entry
  2. Zapier creates a form entry in ActiveDEMAND
  3. Using a simple workflow, ActiveDEMAND evaluates the submitted form and, if certain criteria is met, will initiate a campaign to request a review on the 3rd party review site.

What You Need

  • Gravity Forms account
  • ActiveDEMAND account

By |2017-04-09T14:42:07-06:00November 15th, 2015|Categories: Blog|Tags: , , |0 Comments

About the Author:

Eric Murphy
Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.

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